In a world obsessed with AI hype, Bodidata is quietly building the plumbing for the future of fit. They don't sell clothes; they sell the data that determines if those clothes will ever fit the customer. It’s a high-stakes, high-margin play in a $500B returns crisis.

"They aren't competing with the giants; they're becoming the infrastructure the giants rely on."

The retail industry is drowning in returns—estimated at $816 billion annually globally. Bodidata positions itself as the life raft. By focusing on 'data-driven size matching,' they tackle the root cause: the disconnect between a garment's dimensions and a human's body. The absence of public funding data is telling; this is likely bootstrapped or operating on early revenue, forcing a discipline that VC-backed 'growth at all costs' startups often lack.

• The 'Invisible' B2B Model: Zero traffic doesn't mean zero revenue; it means zero vanity metrics.
• The Uniform Edge: While fashion is volatile, uniform supply chains are rigid and data-hungry—a perfect beachhead for sizing tech.
• The Founder Pedigree: Tuoc Luong (CEO) brings experience from previous ventures, suggesting a seasoned approach to navigating enterprise sales cycles.