whattheythink.com
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The Printing Industry's Niche Intel Hub
How a 16-person team built a $1.9M business on deep industry analysis
In an industry that's constantly being declared dead, WhatTheyThink is thriving. This isn't a flashy SaaS unicorn—it's a highly focused intelligence platform serving the printing industry's need for 'cogent commentary' when everyone else is chasing AI hype.
"They're not selling software—they're selling clarity in a dying industry."
The Niche Powerhouse
With just 16 employees, WhatTheyThink generates $1.9M in revenue—over $118K per employee. This is classic niche media economics: low overhead, high domain expertise, and a captive audience. Their traffic isn't massive (33K monthly visits), but it's hyper-targeted. When you're serving printing industry executives, quality beats quantity every time.
Traffic That Defies Logic
Here's what's fascinating: 45% comes from organic search, 41% direct. That means nearly half their audience types 'whattheythink.com' directly into their browser. This isn't viral growth—it's habitual consumption. They've become a daily ritual for industry insiders, the kind of publication that gets bookmarked and checked every morning over coffee.
The keyword data reveals their strategy: top searches include 'what they think' (590 monthly volume) and 'kishore sewparasadh' (200 monthly). This suggests they're building authority around specific industry figures and thought leadership. They're not chasing broad terms—they're owning the conversation around key players and niche topics like 'tariff fee promotional products' (150 monthly).
- Tiny team, efficient revenue model ($118K/employee)
- Direct traffic indicates strong brand loyalty in a niche market
- Organic search strategy focused on industry-specific terms, not broad keywords
- Tech stack is lightweight (Tailwind, Bootstrap) - prioritizing content over complexity
The Unsexy Truth About Building Valuable Businesses
WhatTheyThink proves that in an age of hype, deep expertise in overlooked industries still wins. They're not disrupting—they're informing. And that's a $1.9M business model.
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WhatTheyThink
WhatTheyThink provides cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing industry.
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About whattheythink.com
WhatTheyThink provides cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing industry.
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Technology Stack
whattheythink.com uses 8 technologies across their website including cdnjs, Cloudflare, Plausible, Google Analytics, and more.
CDN
cdnjs
Cloud & Hosting
Cloudflare
Analytics & Marketing
Plausible, Google Analytics
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
whattheythink.com receives approximately 33.5K monthly visitors and ranks #971,168 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
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