bodybuilding.com
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Bodybuilding.com: The SEO Beast That's Losing Its Soul
How a 2M backlink giant is fighting for relevance in the supplement market
Bodybuilding.com isn't just a website—it's a 25-year-old SEO fortress that has dominated fitness search results for decades. Yet beneath its massive traffic numbers lies a company struggling with brand erosion and a 2.2-star rating that tells a brutal story.
"They built an empire on SEO, but lost the trust of the community that made them famous."
The SEO Fortress Strategy
With 2.1 million backlinks and ranking for 'macro calculator' (30K monthly searches) and 'one rep max calculator' (28K searches), Bodybuilding.com has mastered the art of capturing fitness enthusiasts at their moment of curiosity. Their blog and tools aren't just content—they're lead magnets that convert searchers into supplement buyers. The 55% organic traffic split proves they've weaponized informational content to drive commercial intent.
The Revenue vs. Reputation Gap
At $324.7M revenue with 859 employees, this is a serious business. But the 2.2/5 Trustpilot rating from 572 reviews reveals a critical disconnect: they're excellent at acquiring customers but failing at retaining them. This isn't a product quality issue—it's a customer experience crisis. The company has scaled to eight-figure revenue while its community sentiment has cratered.
The tech stack tells a story of modernization efforts—Tailwind CSS, Bootstrap, and PWA capabilities show they're investing in user experience. Yet their social presence across TikTok, YouTube, and Instagram feels corporate rather than community-driven, missing the authentic voice that built the bodybuilding community in the first place.
- Massive SEO moat with 2.1M backlinks capturing high-intent fitness searches
- Strong content strategy with tools that generate 60K+ monthly searches
- Established revenue engine at $324M but struggling with customer satisfaction
- Modern tech stack but outdated community engagement strategy
The SEO Giant's Identity Crisis
Bodybuilding.com proves that traffic without trust is just expensive noise. They've won the search wars but risk losing the community war.
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5 keywordsHow is Bodybuilding's SEO?
Open Graph Image
http://shop.bodybuilding.com/cdn/shop/files/Option_1.png?v=1768452735
Meta Tags
Shop Supplements, Vitamins, Workout Accessories and More! - Bodybuilding.com
Shop our wide selection of supplements including protein powder, pre workout, vitamins, BCAAs, and more with free shipping on qualified orders!
Shop Supplements, Vitamins, Workout Accessories and More!
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Bodybuilding.com
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Reviews (20)
I'm surprised to see these other…
I'm surprised to see these other reviews. I've had a great experience with bodybuilding.com. Their support team is pretty slow, but thats not that surprising for a company this big, right?
I strongly advise everyone to stay away…
I strongly advise everyone to stay away from Bodybuilding.com. My experience with this company has been nothing short of a nightmare. I placed multiple orders and even used my mother’s card after my own payments kept failing due to their so-called “extra security.” The money was withdrawn from her account, but after more than a week, no order ever arrived. What makes this worse is their complete lack of customer service. I sent emails, tried calling through different phone numbers, and received no proper response. It has now been almost two weeks of frustration, wasted time, and absolutely no accountability on their part. This company hides behind unnecessary payment complications, then fails to deliver the products customers pay for. Their negligence and lack of communication show they care more about protecting themselves than serving their customers. If you value your time, money, and peace of mind, do yourself a favor and purchase elsewhere. Bodybuilding.com is unreliable, unprofessional, and provides the worst customer service I’ve ever experienced
Awful company
Like many I am floored how quickly this company has fallen off. Ordered on 07/21 “shipped” on 07/23 but USPS has never received the item. Contact customer service and crickets. Ended up having to contest with my credit card company to get a refund after no response. At this rate I wouldn’t shocked if they go under it seems like the are hell bent on driving all customers away. Sad..
Do not order from here
Ordered protein over 2 weeks and received no update. They have not shipped the package, they have no customer support phone number to reach out to, and the individual "Leah" who managed the emails, never responds to you. Shame this place has gone downhill so much, please do not order from here.
SHIT website
SHIT website, 70% of things dont work, I tried getting a refund for workouts subscription, that now for some weird reason only works on mobile!!!!! and i still havent heard from them. DO NOT GIVE THEM ANY MONEY!
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About bodybuilding.com
Shop our wide selection of supplements including protein powder, pre workout, vitamins, BCAAs, and more with free shipping on qualified orders!
Company Overview
bodybuilding.com Social Media
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Technology Stack
bodybuilding.com uses 23 technologies across their website including Google Fonts, hCaptcha, reCAPTCHA, Amazon S3, Amazon Web Services, and more.
Fonts
Google Fonts
Security
hCaptcha, reCAPTCHA
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Customer Support
Zendesk
E-commerce & Payments
Klarna, Shopify
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
bodybuilding.com receives approximately 608.5K monthly visitors and ranks #90,058 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:58 on the site.
The majority of bodybuilding.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bodybuilding.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bodybuilding.com directly at https://bodybuilding.com.