In an era of automated cold emails and generic chatbots, Bonjoro is betting the farm on the radical idea that a 30-second personal video from a founder beats a thousand-word email sequence. They've built a $1M ARR business on just 12 employees, proving that human connection at scale is the ultimate SaaS moat.

"Bonjoro isn't just a video tool—it's a rejection of the 'automate everything' mentality that's hollowing out customer relationships."

The tech stack reveals a modern, performance-focused approach. They're using Vite for blazing-fast builds, Tailwind CSS for utility-first styling, and a mix of Radix UI and Ant Design for component architecture. But here's the kicker—they're also using Crazy Egg for heatmapping and Google Analytics, suggesting they're obsessively measuring how personal videos actually impact conversion rates. This isn't a 'build it and forget it' product; it's a data-driven conversion machine.

• 12-person team generating $1M ARR = $83K revenue per employee
• 57% direct traffic indicates strong brand recall and repeat usage
• Top keywords show users seeking 'thank you' and testimonial solutions, not just video tools
• Trustpilot rating of 3.7/5 with only 1 review suggests they're still early in their review generation strategy