boostly.com
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Boostly: The SMS Weapon for Restaurants
Inside the $30M-funded platform turning text messages into restaurant revenue.
In an era dominated by complex ad algorithms, Boostly is betting big on the most direct line to a customer: the text message. They aren't just sending SMS; they are building a revenue engine for the hospitality industry.
"With 64% direct traffic, Boostly isn't a tool users stumble upon; it's a platform they actively seek out."
The Niche Domination Strategy
Boostly operates in the 'food_and_drink' industry, a vertical often ignored by generic marketing platforms. By hyper-focusing on restaurants, they've solved specific pain points like reservation reminders and menu updates. This specialization allows them to command a premium, reflected in their $8.6M revenue run rate with a lean team of just 63 people.
The Traffic Paradox
It's rare to see a B2B SaaS company with 64% direct traffic and only 23% organic search. This indicates a massive word-of-mouth engine or aggressive offline sales efforts. While their global rank of #239,807 suggests they aren't trying to win the SEO lottery, their high intent keywords like 'boostly pricing' show that when they do get a visitor, that visitor is ready to buy.
The leadership team—led by CEO Shane Murphy and Technical Founder Mikey Murphy—seems to have cracked the code on retention. In a world where restaurants struggle to fill seats, Boostly positions itself not as a cost, but as a direct line to profitability.
- High-Friction Industry, Low-Friction Product: They tackle the chaotic restaurant space with simple SMS tools.
- Capital Efficiency: With $29.8M raised, they are generating substantial revenue without burning cash on massive headcount.
- Intent-Heavy Acquisition: Low volume, but high value traffic dominates their funnel.
The Verdict: A Quiet Giant
Boostly proves that you don't need to be a household name to be a household revenue generator. They are the infrastructure for the modern restaurant.
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#1 SMS Marketing Tool for Restaurants | Boostly
Boost your restaurant's outreach with Boostly SMS marketing tool. Drive engagement and increase sales! Click to learn more.
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About boostly.com
Boost your restaurant's outreach with Boostly SMS marketing tool. Drive engagement and increase sales! Click to learn more.
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Technology Stack
boostly.com uses 14 technologies across their website including Google Fonts, HSTS, Framer, and more.
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Google Fonts
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HSTS
CMS
Framer
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
PostHog, Google Tag Manager, Google Analytics
Traffic & Audience
boostly.com receives approximately 125.0K monthly visitors and ranks #239,807 globally. The website has a bounce rate of 49% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 4:36 on the site.
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