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Grubhub: The Legacy Underdog
How an early mover navigates the brutal food delivery wars
In 2004, long before Uber Eats or DoorDash existed, Grubhub fundamentally changed how we eat. Today, with over 19 million monthly visitors, it's a legacy giant fighting to prove that being first still matters in a market obsessed with the newest player.
"Grubhub isn't just a delivery app—it's a 20-year-old infrastructure layer that owns the restaurant relationship, while competitors own the consumer habit."
The Traffic Paradox
Despite the brutal competition, Grubhub maintains 18M monthly visits with 58% being direct traffic—a staggering indicator of brand stickiness. While competitors dominate search (DoorDash sees 3M monthly searches for its brand alone), Grubhub's audience comes back voluntarily. This isn't vanity traffic; it's a moat built on two decades of restaurant partnerships and recurring customer habits.
The Trustpilot Problem
A 2.7/5 rating from 16,307 reviews paints a stark picture. The data reveals a critical vulnerability: Grubhub's customer satisfaction lags significantly behind its market position. While the platform supports neighborhood restaurants, the end-user experience faces mounting criticism. For a company with $643.8M in revenue, this satisfaction gap represents both a risk and a massive opportunity for product reinvention.
The tech stack tells its own story. Grubhub runs on modern PWA architecture with Tailwind CSS, Datadog RUM, and mParticle—indicating a sophisticated data-driven operation. Yet, the presence of legacy tech alongside newer frameworks suggests a company in transition, modernizing its infrastructure while maintaining scale. The 10 million backlinks signal SEO authority that newer competitors struggle to replicate.
- Direct traffic dominance (58%) indicates strong brand recall and repeat usage
- Search volume reveals the brutal reality: users search for competitors 5x more than 'grubhub'
- The 'grubhub merchant login' keyword shows deep restaurant-side integration
- North American focus (via leadership structure) suggests strategic prioritization over global expansion
The Infrastructure Play
Grubhub's survival depends on becoming the invisible backbone of food delivery, not just another app in the consumer's phone
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
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5 keywordsHow is Grubhub's SEO?
Open Graph Image

https://res.cloudinary.com/grubhub-marketing/image/upload/fl_lossy/v1629395520/grubhubHomePage/opengraph_image_orange_GH.jpg
Meta Tags
Food Delivery | Restaurant Takeout | Order Food Online | Grubhub
The best restaurants near you deliver with Grubhub! Order delivery or takeout from national chains and local favorites! Help support your neighborhood restaurants.
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Grubhub
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Reviews (20)
Fast and easy to order
Fast and easy to order
Easy to use site and friendly drivers
Easy to use site and friendly drivers
It's a shot in the dark when you order…
It's a shot in the dark when you order from Grub Hub You might get an order or no, incorrect or not. I've order several times twice I never got the order & twice i have gotton the wrong order! This was my last time to order because they don't want to refund you for the wrong order. Not good service. The drivers are nice when you do get your food . It's not worth the time or effort
Food is delivered properly 1/5 times is…
Food is delivered properly 1/5 times is embarrassing. Undercooked/raw, delivered late, cold or smashed up these seem to be the traits of the food delivered by this horrible app. The person delivering my food actually ran from the kfc to my house so all of the skin fell off the chicken. I burst out laughing. How is that even a thing. Trash
Order from Zaby’s local in Florence SC
Order from Zaby’s local in Florence SC. They delivered somewhere. But not to the hotel I was at. Called Zaby’s. Not our issue. At least they said sorry. Contacted grubhub. Yup they canceled the order. Just late enough that couldn’t reorder food. So here I sit hungry and unable to eat. Don’t plan on using grub hub again. And they don’t care enough to do anything. Other that cancel the order. Customer service at their half finest
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About grubhub.com
The best restaurants near you deliver with Grubhub! Order delivery or takeout from national chains and local favorites! Help support your neighborhood restaurants.
Company Overview
grubhub.com Social Media
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Technology Stack
grubhub.com uses 26 technologies across their website including Cloudinary, HSTS, Sentry, and more.
Media
Cloudinary
Security
HSTS
Error Tracking
Sentry
Privacy & Consent
OneTrust
Marketing Automation
Braze
Advertising
DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, TikTok Pixel +2 more
Traffic & Audience
grubhub.com receives approximately 18.2M monthly visitors and ranks #1,966 globally. The website has a bounce rate of 36% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 6:04 on the site.
The majority of grubhub.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about grubhub.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit grubhub.com directly at https://grubhub.com.