9:41
grubhub.com
Screenshot of grubhub.com
grubhub.com favicon

grubhub.com

26 technologies
VerifiedGrowingVisit18.2M/mo$644M7.3K26 Tech25 Leads
Deep Dive

Grubhub: The Legacy Underdog

How an early mover navigates the brutal food delivery wars

In 2004, long before Uber Eats or DoorDash existed, Grubhub fundamentally changed how we eat. Today, with over 19 million monthly visitors, it's a legacy giant fighting to prove that being first still matters in a market obsessed with the newest player.

18.2M
monthly visits
Top 2K
global rank
58%
direct traffic
7,260
employees

"Grubhub isn't just a delivery app—it's a 20-year-old infrastructure layer that owns the restaurant relationship, while competitors own the consumer habit."

The Traffic Paradox

Despite the brutal competition, Grubhub maintains 18M monthly visits with 58% being direct traffic—a staggering indicator of brand stickiness. While competitors dominate search (DoorDash sees 3M monthly searches for its brand alone), Grubhub's audience comes back voluntarily. This isn't vanity traffic; it's a moat built on two decades of restaurant partnerships and recurring customer habits.

The Trustpilot Problem

A 2.7/5 rating from 16,307 reviews paints a stark picture. The data reveals a critical vulnerability: Grubhub's customer satisfaction lags significantly behind its market position. While the platform supports neighborhood restaurants, the end-user experience faces mounting criticism. For a company with $643.8M in revenue, this satisfaction gap represents both a risk and a massive opportunity for product reinvention.

The tech stack tells its own story. Grubhub runs on modern PWA architecture with Tailwind CSS, Datadog RUM, and mParticle—indicating a sophisticated data-driven operation. Yet, the presence of legacy tech alongside newer frameworks suggests a company in transition, modernizing its infrastructure while maintaining scale. The 10 million backlinks signal SEO authority that newer competitors struggle to replicate.

  • Direct traffic dominance (58%) indicates strong brand recall and repeat usage
  • Search volume reveals the brutal reality: users search for competitors 5x more than 'grubhub'
  • The 'grubhub merchant login' keyword shows deep restaurant-side integration
  • North American focus (via leadership structure) suggests strategic prioritization over global expansion
Doesn't dominate mobile search volume
Owns the restaurant relationship and backend infrastructure
Struggles with customer satisfaction metrics
Demonstrates remarkable brand loyalty through direct traffic
Faces existential threat from Uber's ecosystem advantage
Maintains scale with $643M revenue and 7K+ employees

The Infrastructure Play

Grubhub's survival depends on becoming the invisible backbone of food delivery, not just another app in the consumer's phone

What tech stack does Grubhub use?

45 detected
Security1
Error Tracking1
Privacy & Consent1
Marketing Automation1
E-commerce & Payments2
A/B Testing1
Tag Managers1
Performance1
Web Standards2
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics19
T
TikTok Pixel
G
Google Analytics
F
Facebook Pixel
S
Snapchat Pixel
R
Reddit Pixel
M
Microsoft Ads (Bing)
G
Google Analytics
T
Twitter/X
B
Bing
F
Facebook Pixel
T
Tracking Pixel
R
Reddit
G
Google Tag Manager
T
TikTok Pixel
S
Snapchat
G
Google DoubleClick
P
Pinterest
T
Twitter Ads
F
Facebook

How much traffic does Grubhub get?

Traffic & Engagement

19.8M
Monthly Visits
+11.1%
4.7
Pages/Visit
11:36
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend+8%
18.3M
Oct 2025
Oct
17.8M
Nov 2025
Nov
19.8M
Dec 2025
Dec

Rankings

#2,646
Global Rank
#563
United States Rank
Online Services
Category

Backlinks & Authority

10.1M
Backlinks
79.3K
Ref. Domains
76
Authority Score
Low
Penalty Risk
Backlinks Trend-7%
10.8M
Jul 2025
Jul
10.7M
Aug 2025
Aug
10.5M
Sep 2025
Sep
10.5M
Oct 2025
Oct
10.4M
Nov 2025
Nov
10.1M
Dec 2025
Dec

Search Traffic

Organic
7.1M
Paid
122.3K

Top Organic Keywords

#1grubhub
1,220,000 vol14.0%
#5food near me
30,400,000 vol10.4%
#1food open near me
1,000,000 vol1.9%
#1food near me open now
823,000 vol1.6%
#9chinese food near me
3,350,000 vol1.1%

Where is Grubhub's audience located?

🇺🇸United States98.9%
🇨🇦Canada0.2%
🇬🇧United Kingdom0.1%
🇮🇳India0.1%
🇳🇬Nigeria0.1%

Device Distribution

Desktop26.6%
Mobile73.4%

What keywords does Grubhub rank for?

5 keywords
1grubhub605.6K vol$1.10
2doordash3.0M vol$2.08
3grub hub40.8K vol$1.10
4uber eats2.9M vol$0.88
5grubhub merchant login10.4K vol$3.97

How is Grubhub's SEO?

Open Graph Image

OG Image preview
og:image

https://res.cloudinary.com/grubhub-marketing/image/upload/fl_lossy/v1629395520/grubhubHomePage/opengraph_image_orange_GH.jpg

Meta Tags

title64 chars

Food Delivery | Restaurant Takeout | Order Food Online | Grubhub

description163 chars

The best restaurants near you deliver with Grubhub! Order delivery or takeout from national chains and local favorites! Help support your neighborhood restaurants.

languageEN

H1 Tags

h1Get food delivery and more

Schema Types

Organization

Who works at Grubhub?

Loading leads...

What do customers think of Grubhub?

Grubhub

Grubhub

2.7
16,307 reviews
✓ Claimed

Categories

Online Food Ordering Service#undefinedFood Products Supplier#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/27/2014

Contact Information

Reviews (20)

Filter by rating:
Jessica Hannah
1/10/2026
🇺🇸 United States4 reviewsDomainLinkVerified
Experience date: 1/9/2026
Fast and easy to order

Fast and easy to order

Racheal Fletcher
1/9/2026
🇺🇸 United States2 reviewsDomainLinkVerified
Experience date: 1/9/2026
Easy to use site and friendly drivers

Easy to use site and friendly drivers

Larry Swann
1/17/2026
🇺🇸 United States7 reviewsOrganicUnverified
Experience date: 1/16/2026
It's a shot in the dark when you order…

It's a shot in the dark when you order from Grub Hub You might get an order or no, incorrect or not. I've order several times twice I never got the order & twice i have gotton the wrong order! This was my last time to order because they don't want to refund you for the wrong order. Not good service. The drivers are nice when you do get your food . It's not worth the time or effort

Ryley Doyle
1/9/2026
🇮🇪 Ireland2 reviewsOrganicUnverified
Experience date: 1/9/2026
Food is delivered properly 1/5 times is…

Food is delivered properly 1/5 times is embarrassing. Undercooked/raw, delivered late, cold or smashed up these seem to be the traits of the food delivered by this horrible app. The person delivering my food actually ran from the kfc to my house so all of the skin fell off the chicken. I burst out laughing. How is that even a thing. Trash

Pushnit Tbd
1/19/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/18/2026
Order from Zaby’s local in Florence SC

Order from Zaby’s local in Florence SC. They delivered somewhere. But not to the hotel I was at. Called Zaby’s. Not our issue. At least they said sorry. Contacted grubhub. Yup they canceled the order. Just late enough that couldn’t reorder food. So here I sit hungry and unable to eat. Don’t plan on using grub hub again. And they don’t care enough to do anything. Other that cancel the order. Customer service at their half finest

Frequently Asked Questions about Grubhub

What is Grubhub's Revenue?
Grubhub generates approximately $644M in annual revenue. With 7,260 employees, that's $88,678 per employee. The company has raised $284M in total funding.
What does Grubhub do?
The best restaurants near you deliver with Grubhub! Order delivery or takeout from national chains and local favorites! Help support your neighborhood restaurants.
How fast is Grubhub growing?
Grubhub has grown by 11.1% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Grubhub?
When visiting Grubhub, visitors view an average of 4.7 pages per visit, and spend around 11:36 on the site, and the bounce rate is 53.1%.
How do people find Grubhub?
12.5M people (63%) visit Grubhub directly. 7.1M (36%) find them through organic search. 122.3K (1%) come through paid advertising.
Who uses Grubhub?
Grubhub's top market is United States with 19.6M visitors (98.9%). Canada is 2nd with 32.6K (0.2%). United Kingdom is 3rd with 28.0K (0.1%).
What technologies does Grubhub use?
Grubhub uses 26 technologies across their website including Media, Security, Error Tracking. Key technologies include Cloudinary, HSTS, Sentry.
Who are Grubhub's competitors?
Grubhub's main competitors include DoorDash, Zomato, seamless, Postmates, Uber. These companies operate in similar markets and compete for the same customer base.
What do customers think of Grubhub?
Grubhub has a Trustpilot score of 2.7 out of 5 (2 stars) based on 16,307 customer reviews.

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About grubhub.com

The best restaurants near you deliver with Grubhub! Order delivery or takeout from national chains and local favorites! Help support your neighborhood restaurants.

Company Overview

grubhub.com
Website
food_and_drink
Industry
#1,966
Global Rank
18.2M
Monthly Visitors
26
Technologies
25+
Employees

Contact grubhub.com

Technology Stack

grubhub.com uses 26 technologies across their website including Cloudinary, HSTS, Sentry, and more.

Media

Cloudinary

Security

HSTS

Error Tracking

Sentry

Privacy & Consent

OneTrust

Marketing Automation

Braze

Advertising

DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, TikTok Pixel +2 more

Traffic & Audience

18.2M
Monthly Visits
36%
Bounce Rate
7.1
Pages/Visit
6:04
Avg. Duration

grubhub.com receives approximately 18.2M monthly visitors and ranks #1,966 globally. The website has a bounce rate of 36% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 6:04 on the site.

The majority of grubhub.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is grubhub.com?
The best restaurants near you deliver with Grubhub! Order delivery or takeout from national chains and local favorites! Help support your neighborhood restaurants.
What technologies does grubhub.com use?
grubhub.com uses 26 technologies including Cloudinary, HSTS, and 20 more. View the full tech stack analysis above.
How do I contact grubhub.com?
You can contact grubhub.com via email at [email protected] or through their contact page.
What are grubhub.com's social media accounts?
grubhub.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is grubhub.com hiring?
Check grubhub.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is grubhub.com?
grubhub.com receives approximately 18.2M monthly visitors and ranks #1,966 globally. Traffic is growing by 16.5% month-over-month.

Related Searches

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This page provides publicly available information about grubhub.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit grubhub.com directly at https://grubhub.com.