boulaygroup.com
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The $92M Accounting Firm You've Never Heard Of
Boulay Group's quiet dominance in Minnesota's financial landscape
In the shadow of Fortune 500 financial giants, Boulay Group operates with the precision of a tech company and the scale of a regional powerhouse. With 453 employees and $92.3M in revenue, this Eden Prairie firm isn't just crunching numbers—it's redefining what a modern accounting practice looks like.
"Boulay isn't chasing digital trends—they've built a fortress where clients come directly, bypassing the search wars entirely."
The Unlikely Tech Stack
While most accounting firms cling to legacy systems, Boulay's tech stack reveals a hybrid approach. They leverage jQuery, Swiper, and Tailwind CSS for their web presence, but the real story is in their infrastructure. With core-js and Bootstrap, they're building a platform that scales. The presence of PWA (Progressive Web App) technology suggests they're thinking mobile-first, even if their website feels intentionally straightforward. This isn't a firm chasing shiny objects—it's using proven tools to serve high-net-worth clients who value reliability over flash.
The Traffic Paradox
Here's the counterintuitive data: 55% of their traffic comes directly, not from search. In an industry obsessed with SEO, Boulay's 30% organic traffic is modest, but their direct traffic is massive. This signals something powerful: brand equity. When people need estate planning (Form 706), they don't Google 'accountant near me'—they type 'boulaygroup.com' or search for 'Boulay' specifically. Their top keyword isn't a generic term; it's 'boullay pllp' with 190 monthly searches. They own their name, and that's worth more than any SEO campaign.
The leadership team tells the story of institutional depth. With Catherine Hogan as Director of Operations and Compliance, Tammy Basham as Managing Director, and Peter Anderson as CIO, Boulay has built a C-suite that rivals mid-sized tech companies. Sara Besser (Controller) and Dana Bormann (Director of Learning & Development) round out a team that suggests Boulay invests in both financial precision and human capital development. This isn't a partnership of accountants—it's a leadership team that thinks like executives.
- Dominates niche estate planning keywords (Form 706) with 3,020 monthly searches
- 70% of traffic is branded or direct—unheard of for a regional firm
- Tech stack prioritizes stability over trends (jQuery, Bootstrap, core-js)
- 453 employees suggest multi-location or specialized practice areas beyond tax prep
The $92M Fortress
Boulay doesn't compete for attention—they command it. For founders and investors, this is a masterclass in building a business that doesn't need to shout to be heard.
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CPA | Investment & Tax | Financial Advisory Minneapolis | Boulay
Boulay is your accounting and financial consulting specialist serving in Eden Prairie, Minneapolis and nearby MN areas. Call us now at (952) 893-9320!
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About boulaygroup.com
Boulay is your accounting and financial consulting specialist serving in Eden Prairie, Minneapolis and nearby MN areas. Call us now at (952) 893-9320!
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boulaygroup.com uses 24 technologies across their website including AccessiBe, Font Awesome, Google Fonts, PHP, and more.
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AccessiBe
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Font Awesome, Google Fonts
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PHP
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WordPress
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HubSpot
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boulaygroup.com receives approximately 11.3K monthly visitors and ranks #2,054,945 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:18 on the site.
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