boyerplanning.co.uk
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Boyer Planning: The Invisible Giant of UK Planning
A £58M revenue consultancy that owns the search for 'Boyer' but ignores the rest
Boyer Planning is a £58M planning consultancy powerhouse that generates 55% of its traffic from branded searches alone. Despite 163 employees and deep public sector ties, their digital footprint reveals a classic B2B blind spot: they've built a brand, but not a demand engine.
"When 'boyer' gets 1,520 searches monthly but 'town planning consultancy' gets zero traction, you're not capturing demand—you're just harvesting existing brand awareness."
The Graduate Magnet
The 'boyer graduate scheme' keyword drives 90 monthly searches, revealing a hidden asset: their recruitment brand is stronger than their commercial brand. This suggests a talent pipeline that outpaces their client acquisition strategy—a common pattern in legacy consultancies where HR marketing outperforms B2B growth.
The Traffic Paradox
2,684 monthly visits on a £58M revenue base is dangerously thin—roughly $21,600 per visitor. Compare this to digital-native consultancies that see 10-20x higher traffic density. Their 32% direct traffic indicates strong referral business, but the 55% branded search shows they're invisible to prospects who don't already know them.
The tech stack tells a story of modernization without transformation. They're running Tailwind, Bootstrap, and jQuery—a hybrid approach that suggests incremental upgrades rather than digital-first thinking. The presence of Google Analytics and Tag Manager shows they're measuring, but the flat traffic curve implies they're not acting on the data.
- Dominates 'Boyer' search (1,520 monthly) but owns zero planning-related keywords
- Grace Edwards (13,890 searches) and Karen Boyer (3,270 searches) are personal brand magnets
- Top associates (Nigel Booen, Christopher Roberts) likely drive their own referral networks
- Public sector expertise is their moat, but it's invisible online
The £58M Question: Can Boyer Scale Without Digital?
Their moat is relationships, not reach. For investors and founders: this is a playbook for extracting value from legacy networks—but a warning for anyone trying to grow without building a modern demand engine.
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Boyer | Planning Consultants - Urban Design - Town Planning Consultant
A multi-skilled planning consultancy providing clear advice to clients in the public and private sectors. Experts in Town Planning. View the Boyer team.
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About boyerplanning.co.uk
A multi-skilled planning consultancy providing clear advice to clients in the public and private sectors. Experts in Town Planning. View the Boyer team.
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Technology Stack
boyerplanning.co.uk uses 14 technologies across their website including Google Fonts, jsDelivr, OneTrust, and more.
Fonts
Google Fonts
CDN
jsDelivr
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
boyerplanning.co.uk receives approximately 2.7K monthly visitors and ranks #5,385,204 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:23 on the site.
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This page provides publicly available information about boyerplanning.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit boyerplanning.co.uk directly at https://boyerplanning.co.uk.