BPG Inspections is a $78M annual revenue giant in the home and commercial inspection space, yet their website registers virtually zero organic traffic. This isn't a startup struggling for visibility—it's a legacy business built on relationships, referrals, and a massive operational footprint that renders traditional SEO metrics irrelevant.

"When your website traffic is zero but your revenue is $78M, you're not playing the digital game—you've already won it through other means."

The technology stack (Tailwind CSS, Bootstrap, Ant Design, Google Analytics, Clarity) indicates a modern but generic web presence—likely a cost center rather than a growth driver. The absence of structured data, minimal social profiles (Facebook, LinkedIn, Instagram), and no visible Trustpilot presence further confirms this isn't a digital-first company. They're playing an entirely different game.

• Revenue comes from B2B relationships and referral networks, not web leads
• The website serves as a digital business card, not a customer acquisition funnel
• Their 'Schedule Online' functionality likely serves existing clients, not new prospecting
• The 0 traffic figure is actually a strength—it means they're not spending on SEO or paid search