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Brainly: The Unprofitable Giant of Homework Help
How a $148M-funded platform struggles to monetize its massive user base
Brainly is the internet's largest homework help platform, with nearly 8 million monthly visitors asking questions, but it's trapped in a classic EdTech paradox: massive engagement meets questionable profitability. Despite raising $148.5M, the platform's 1.7-star Trustpilot rating reveals a user base that loves the free service but hates the paid experience.
"Brainly has built the world's largest peer-to-peer learning community, but it's struggling to convert that community into sustainable revenue."
The Engagement Paradox
With 7.8M monthly visits and 1.3M backlinks, Brainly has achieved remarkable SEO dominance in the homework help space. The platform's structure—where students ask questions and community members provide answers—creates a self-reinforcing content engine. However, this growth comes at a cost: maintaining a massive, free user base while trying to upsell premium features creates constant friction.
The Monetization Struggle
Brainly's $78.7M revenue against $148.5M in funding tells a concerning story. The company has raised nearly double its lifetime revenue, suggesting a business model that scales engagement but struggles with profitability. Their freemium approach—where basic questions are free but expert answers require payment—has created a two-tier system that alienates core users.
The 1.7-star Trustpilot rating from 343 reviews is particularly damning for an EdTech company. Common complaints center on aggressive paywalls, poor customer support, and questions about answer quality. This disconnect between usage and satisfaction suggests Brainly has mastered user acquisition but failed at user experience design for its paying customers.
- SEO powerhouse with 1.3M backlinks and 7.8M monthly visits
- Classic freemium trap: massive free user base, tiny conversion rate
- Trustpilot rating (1.7/5) signals fundamental product-market fit issues in premium tier
- Heavy reliance on community content creates quality control challenges
- Funding-to-revenue ratio (2:1) suggests path to profitability is unclear
Brainly is a traffic giant searching for a business model
The platform proves community-driven education works, but hasn't proven it can pay the bills
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Reviews (20)
They are very responsive and helpful
They are very responsive and helpful. They had great communication and follow up to ensure my concerns were addressed. Brian was great.
Hi Amber, Thank you for your message - we're so glad to hear we were responsive and helpful! Let us know if you have any further questions, we're here to help! :) Cheers, Brainly Team
you guess answer a lot of my questions…
you guess answer a lot of my questions that I don't know the answer too.
Hello, and thank you for your message - we're so happy to hear Brainly is helping you with your studies! Let us know if you have any further questions; we're here to help!
Everything is paid and the answers are…
Everything is paid and the answers are not even reviewed or verfied for all we know they could be right or wrong
Hello, Thanks for sharing your feedback! Brainly Plus offers an ad-free experience and unlimited access, including Verified Answers. The subscription is optional—Brainly Basic remains free but with some limitations. Let us know if you have any other questions! Best, Brainly Team
A total scam business. Avoid
They are a useless app and then make money by auto charging you again even before your renewal date. Their business model is hoping you forget and ripping you off. They are a scam. Avoid
Hi, Christopher! Thanks for your message. We're sorry to hear Brainly didn’t meet your expectations. We understand that missing the cancellation window may feel frustrating, and we truly empathize with your situation. Our goal is to always communicate our cancellation policies clearly and transparently while trusting our users to review the information provided. If you have any other questions or need assistance, please don't hesitate to let us know. Best, Brainly Team
Complete waste of money
Complete waste of money. Asked multiple question for statistics and Brainly never had an answer. Switched to Khan Acadamey. Much better.
Hi, Steve - thanks for your message! We're sorry to hear Brainly didn’t meet your expectations. We’re always working to improve our content and coverage, especially for subjects like Statistics. Thanks for your feedback, and we hope you’ll consider giving us another try in the future. Best, Brainly Team
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About brainly.com
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Technology Stack
brainly.com uses 14 technologies across their website including HSTS, Sentry, Cloudflare, and more.
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