Branigan Inc. operates in the sweet spot of the agency world. With 41 employees, they are large enough to handle complex PR and communications mandates but small enough to remain agile. Their revenue per employee sits at approximately $188k, indicating a high-value service offering that prioritizes strategic counsel over volume production.

With 838 monthly visits, their traffic profile is highly targeted. The fact that 42% is direct traffic suggests strong brand recall—clients and prospects are typing the URL directly. Combined with 32% organic search, it paints a picture of a firm that wins on reputation and search intent, not paid advertising noise.