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Newport Brass: The $42M Hidden Giant
Why this legacy manufacturer dominates the premium fixture market without a direct-to-consumer footprint
In an era where D2C brands scream for attention, Newport Brass operates in near-total silence—yet commands a $41.7M revenue with 151 employees. This isn't a startup story; it's a masterclass in B2B dominance.
"When you own the manufacturing, you don't need to chase traffic—you own the supply chain."
The Invisible Empire
Newport Brass doesn't sell to consumers. They don't need to. Their 151 employees generate $41.7M through a network of showrooms, distributors, and trade partners. The website isn't a storefront—it's a catalog for architects and designers. The '0 monthly visits' metric is a lie of omission: they're not measuring retail traffic because they're not playing that game.
Heritage as a Growth Engine
While tech startups pivot quarterly, Newport Brass has been forging solid brass fixtures for decades. Their SEO strategy reveals the playbook: they rank #1 for 'newport brass' (1,670 monthly searches) and dominate long-tail terms like 'newport brass kitchen faucets' (290 monthly). This isn't viral growth—it's compound interest on brand equity. Each fixture sold in 2024 reinforces a reputation built over generations.
- Solid brass manufacturing (not plated, not composite) creates a durable moat
- Hand-finishing in California signals quality that competitors can't fake
- Customizable configurations turn commodity products into premium solutions
Their tech stack reveals a pragmatic approach: jQuery and Tailwind CSS for the frontend, Google Analytics for tracking, Klaviyo for email—no bleeding-edge frameworks, just proven tools. This isn't a tech company pretending to be a manufacturer; it's a manufacturer that uses technology efficiently.
The $41M Question
Newport Brass proves that in heavy industry, the best marketing is a product that lasts 50 years. While D2C brands burn cash on customer acquisition, they've built a self-sustaining flywheel through quality and trade relationships.
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Newport Brass | Solid Brass Kitchen & Bath Fixtures
Newport Brass Crafts Timeless Kitchen, Bath, and Shower Fixtures, Blending Heritage with Modern Refinement. Each Faucet, Shower System, and Tub Fitting is Forged from Solid Brass, Hand-Finished in California, and Engineered to Last For Generations. With a Wide Palette of Finishes, Customizable Configurations, and Complete Product Suites, Newport Brass Offers Design Collections That Elevate Every Home—From Classic to Contemporary.
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About brasstech.com
Newport Brass Crafts Timeless Kitchen, Bath, and Shower Fixtures, Blending Heritage with Modern Refinement. Each Faucet, Shower System, and Tub Fitting is Forged from Solid Brass, Hand-Finished in California, and Engineered to Last For Generations. With a Wide Palette of Finishes, Customizable Configurations, and Complete Product Suites, Newport Brass Offers Design Collections That Elevate Every Home—From Classic to Contemporary.
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Technology Stack
brasstech.com uses 13 technologies across their website including Vimeo, reCAPTCHA, jsDelivr, and more.
Video
Vimeo
Security
reCAPTCHA
CDN
jsDelivr
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
brasstech.com receives approximately 0 monthly visitors and ranks #8,190,009 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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