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The 35-Year RCM Veteran vs. The VC-Funded Upstarts
Brault's $65M bootstrapped empire in the noisy revenue cycle management space
In a market saturated with VC-funded AI disruptors and flashy SaaS platforms, Brault has quietly dominated emergency medicine and urgent care revenue cycles for over 35 years. They aren't selling hype—they're selling stability to high-volume, high-stakes practices.
"Brault proves that in healthcare RCM, reliability beats feature bloat every single time."
The Silent Giant of Niche RCM
With 222 employees generating $65.9M in revenue, Brault achieves a staggering $297K revenue per employee. This isn't a sprawling enterprise software behemoth; it's a lean, specialized operation focused entirely on the chaos of emergency medicine, urgent care, and hospitalist services. Their client base trusts them not for flashy dashboards, but for keeping the lights on when patient volume spikes.
The SEO Anomaly
Brault's traffic data reveals a fascinating anomaly. While organic search accounts for only 36% of traffic, a massive 42% comes from direct visits. This signals a powerful brand moat—practices aren't discovering Brault via Google; they're typing 'brault.us' directly into their browser. However, their top keywords tell a different story. Ranking for 'r1 rcm' (9,940 volume) makes sense, but 'demet Özdemir' (46,300 volume) and 'amara karan' (6,350 volume) suggest significant SEO noise or tracking artifacts, potentially obscuring their true search performance in the competitive RCM space.
The leadership team is deeply entrenched in the industry. CEO Andrea Brault (likely the founder or second-generation leader) has been steering the ship for decades, flanked by a CFO, a Chief Compliance Officer, and a VP of Practice Improvement. This isn't a revolving door of executives; it's a stable, compliance-focused leadership structure that appeals to risk-averse healthcare administrators.
- 35+ Year Track Record: Survived multiple industry consolidation waves without selling out.
- Niche Specialization: Deep expertise in emergency/urgent care RCM, not a generic 'one-size-fits-all' solution.
- Bootstrapped Efficiency: $65M revenue with 222 employees suggests high operational discipline.
- Direct Traffic Dominance: 42% direct traffic indicates strong client retention and brand loyalty.
The Anti-Startup Success Story
In a world obsessed with growth at all costs, Brault's $65M revenue and 35-year endurance is the ultimate validation of the 'boring is beautiful' thesis in healthcare tech.
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Brault | Revenue Cycle & Practice Management
For 35+ years, Brault has been a trusted RCM and Practice Management partner for clients in emergency medicine, urgent care, hospitalist services, and observation medicine. Learn more about our suite of intelligent practice solutions.
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About brault.us
For 35+ years, Brault has been a trusted RCM and Practice Management partner for clients in emergency medicine, urgent care, hospitalist services, and observation medicine. Learn more about our suite of intelligent practice solutions.
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brault.us uses 17 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
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HSTS, reCAPTCHA
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Webflow
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jsDelivr
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AWS CloudFront
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Traffic & Audience
brault.us receives approximately 4.6K monthly visitors and ranks #3,891,460 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 2:11 on the site.
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