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BRCK: Africa's Internet of Things Pioneer
How a Kenyan hardware company is connecting the unconnected with rugged tech
BRCK isn't just selling hardware—they're building the internet backbone for Africa's most challenging environments. While Silicon Valley focuses on the next app, this Nairobi-based company is solving the fundamental problem of connectivity where it's needed most.
"BRCK isn't solving for the next billion users—they're building for the next billion devices in places where traditional tech fails."
The Connectivity Gap
BRCK's flagship Kio Kit—a ruggedized, portable classroom-in-a-box—addresses a brutal reality: 85% of African schools lack reliable internet. Their hardware-first approach contrasts sharply with software-only solutions, creating a moat around physical infrastructure that can't be easily replicated.
The Moja Strategy
Their Moja WiFi platform (6,180 monthly searches) represents a bold bet on free public internet funded by advertising. Unlike Western models that treat connectivity as a premium service, BRCK treats it as a public utility—a strategy that could redefine how emerging markets access the web.
The company's tech stack reveals a pragmatic approach: Bootstrap, jQuery, and Tailwind CSS suggest a focus on function over flash. This isn't a startup chasing design awards—it's engineering for reliability in harsh conditions. Their 3.2/5 Trustpilot rating from just one review suggests they're still in early innings of customer validation.
- Hardware-as-a-service model in markets that traditionally buy cash
- Public WiFi monetization through advertising, not subscriptions
- Education-first strategy with Kio Kit targeting systemic gaps
- Nairobi headquarters giving them ground truth on African connectivity
The Infrastructure Play
BRCK's real bet isn't on hardware—it's on becoming the default connectivity layer for Africa's digital transformation, one rugged device at a time.
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Stay away from BRCK.com for SMS API/SIP Trunking
I recently onboarded with BRCK.com for their SMS API and quickly found out their support is terrible. Their API documentation is bare-bones and doesn’t even cover crucial details like: -How often a webhook POST is retried if it fails -A complete list of possible status codes When I asked support about these basics, I either got no answer or completely wrong information. After following up multiple times, I finally got an email from their CEO, Lance Condray, telling me we’re “not a good fit” if we “can’t figure it out on our own.” Who says that to a customer—especially when the documentation is missing critical information required to integrate the API in the first place? It’s a ridiculous way to run a product and a company. Stay away from this company for their SMS or their SIP trunking. They are horrible.
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brck.com uses 13 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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brck.com receives approximately 2.8K monthly visitors and ranks #6,119,487 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:24 on the site.
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