In an industry built on exclusivity and opaque margins, Brilliance is playing a different game: radical transparency and aggressive online pricing. They're not just selling diamonds; they're dismantling the traditional jewelry store model from the inside out.

"Brilliance proves that in the diamond trade, trust is the ultimate currency—and they've built a $42M business on it."

The company's 155-person lean operation generating $42.8M in revenue translates to an impressive ~$276K revenue per employee. This efficiency is a direct result of their online-first model, which eliminates the overhead of physical retail while using technology like Tailwind CSS and Swiper to create a seamless, high-converting shopping experience.

• **Direct Traffic Dominance:** 53% of traffic comes directly, indicating immense brand recall and trust.
• **Review Powerhouse:** 4,392 Trustpilot reviews at 4.9/5 stars is an exceptional social proof engine.
• **Lab Diamond Focus:** Ranking for 'lab grown diamonds' positions them at the forefront of the industry's biggest shift.
• **Payment Integration:** Targeting 'Affirm' keywords shows they understand financing is critical for high-ticket jewelry.