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Brill Media: The White Label Powerhouse
A $2.9M agency scaling revenue for marketers with programmatic and social buying.
In the crowded world of digital marketing, Brill Media isn't chasing clicks—they're chasing retention. As a specialized white label media buying agency, they've built a $2.9M business by becoming the invisible engine behind other agencies' success.
"They don't just buy media; they build revenue moats for agencies too small to scale their own buying operations."
The Invisible Partner
Brill Media targets a specific pain point: agencies that have client relationships but lack the buying power or expertise for complex channels like programmatic and TikTok. With only 19 employees generating nearly $3M in revenue, they operate with high efficiency, likely charging a percentage of media spend or a flat management fee that scales with client budgets. Their high direct traffic (48%) suggests strong brand recall among agency owners who treat them as a strategic partner rather than a transactional vendor.
The Retention Playbook
While their organic traffic is modest (4,154 monthly visits), their keyword strategy reveals a focus on high-intent, technical queries like 'programmatic advertising ecosystem' and 'social media reseller.' This isn't a volume play; it's a precision strike. They aren't chasing broad terms like 'digital marketing agency.' Instead, they own the niche language of media buying, positioning themselves as technical experts rather than generalists. The absence of massive organic traffic is a feature, not a bug—it indicates a business built on referrals and direct sales cycles, not SEO vanity metrics.
The leadership team, led by CEO Robert Brill, has structured the agency to operate as a scalable service layer. By offering search, social, programmatic, and retail media buying under one roof, they solve the fragmentation problem for mid-sized agencies. The technical stack, featuring Tailwind CSS and jQuery, indicates a pragmatic, fast-to-market approach rather than over-engineered solutions—a reflection of their lean operational model.
- Revenue Focus: $2.9M from a lean team of 19 (~$152k revenue per employee).
- Channel Specialization: Dominates the 'programmatic' and 'TikTok' conversation in their niche.
- Traffic Quality: 48% direct traffic signals strong client retention and repeat business.
- Niche Positioning: Avoids broad agency competition by owning the 'white label' category.
The Unsexy Moat
Brill Media proves that in B2B services, being the reliable infrastructure provider is more profitable than being the flashy frontman. Their growth isn't viral—it's contractual.
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White Label Media Buying Agency Los Angeles | Brill Media
Drive new revenue and lock in clients with Brill Media's white label media buying agency services. Search. Social. Programmatic. Retail.
White Label Media Buying Agency | Brill Media I Digital Advertising
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About brillmedia.co
Drive new revenue and lock in clients with Brill Media's white label media buying agency services. Search. Social. Programmatic. Retail.
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brillmedia.co uses 33 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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Traffic & Audience
brillmedia.co receives approximately 4.2K monthly visitors and ranks #3,772,263 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:13 on the site.
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