9:41
brmsonline.com
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brmsonline.com

19 technologies
VerifiedVisit9.0K/mo$113M33619 Tech25 Leads
Deep Dive

The Silent Giant of Healthcare Benefits

How a 336-person team manages $113M in revenue while flying under the radar

In the shadow of healthcare giants, BRMS Online operates as a specialized profit center that controls costs through precision administration. With 336 employees generating $113.4M in revenue, they've built a moat not on marketing, but on operational excellence.

$113.4M
annual revenue
336
employees
9,025
monthly visits
45%
direct traffic

"They're not selling software—they're selling cost control through visibility. Every pixel on their site serves one purpose: reducing healthcare spending."

The Traffic Paradox

With only 9,025 monthly visits and a global rank of #2,561,777, BRMS defies conventional SaaS growth metrics. Their 45% direct traffic rate reveals a captive enterprise audience. When employees need benefit verification or provider lookups, they go straight to myhealthbenefits—no SEO required. This isn't a growth problem; it's a sign of deep integration into enterprise workflows.

The Family Dynasty

The leadership structure tells a story of tight control and continuity. Matthew Schafer (CEO) and Matt Schafer (likely the same person) run the show, with Luke Schafer serving in dual roles as VP and EVP. This isn't a VC-backed rocket ship—it's a family-run operation where DeAnn Prefling manages client administration. The absence of funding data suggests bootstrapped or privately held, which aligns with their conservative, service-first approach.

Their keyword strategy reveals their true value proposition: 'contact brms eligibility,' 'brms verify benefits provider,' and 'cigna brms' dominate search volume. They're not competing for broad healthcare admin terms—they own the high-intent, transactional queries that occur when benefits are actually being used. This is a company optimized for utility, not awareness.

  • Revenue per employee: ~$337,500 (high for services)
  • 45% direct traffic indicates sticky, daily-use platform
  • Top keywords are transactional, not informational
  • Tech stack (jQuery, Bootstrap) suggests legacy systems, not cutting-edge
  • Zero social presence—no Twitter, no LinkedIn traction
No visible social media strategy
Dominates specific, high-intent search queries
Outdated tech stack (jQuery, Bootstrap)
45% direct traffic shows embedded enterprise usage
Minimal organic reach (only 36% from search)
High revenue per employee ($337K)
No Trustpilot reviews or public customer feedback
Family leadership ensures long-term stability

The Unsexy Billion-Dollar Play

BRMS proves that in healthcare admin, operational depth beats marketing flash. Their moat isn't viral—it's the daily login of 336 employees managing costs for clients who can't afford to switch.

What tech stack does Brmsonline use?

33 detected
Programming Languages1
Privacy & Consent1
Marketing Automation1
Customer Support1
JavaScript Libraries3
Tracking & Analytics14
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
HubSpot
G
Google APIs
H
HubSpot
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick
T
Tracking Pixel
A
Analytics Service
L
LinkedIn Insight Tag
L
LinkedIn

How much traffic does Brmsonline get?

Traffic & Engagement

9.0K
Monthly Visits
1.5
Pages/Visit
0:18
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend-11%
10.2K
Oct 2025
Oct
9.2K
Nov 2025
Nov
9.0K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
45%
Social
11%
Referrals
6%
Email
0%
Paid
1%

Where is Brmsonline's audience located?

🌍90.6%
🌍5.7%
🌍3.7%

What keywords does Brmsonline rank for?

5 keywords
1contact brms eligibility270 vol
2myhealthbenefits680 vol$3.79
3brms verify benefits provider230 vol
4brms insurance490 vol$3.11
5cigna brms220 vol

How is Brmsonline's SEO?

Open Graph Image

OG Image preview
og:image

https://www.brmsonline.com/wp-content/uploads/2018/02/facebook_share.jpg

Meta Tags

title41 chars

BRMS | Benefit & Risk Management Services

description143 chars

Leading benefit administrator and healthcare risk manager offering online benefit administration solutions that control rising healthcare costs

og:title

Benefit & Risk Management Services

languageEN-US

Schema Types

Unknown

Who works at Brmsonline?

Loading leads...

What do customers think of Brmsonline?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Brmsonline

What is Brmsonline's Revenue?
Brmsonline generates approximately $113M in annual revenue. With 336 employees, that's $337,500 per employee.
What does Brmsonline do?
Leading benefit administrator and healthcare risk manager offering online benefit administration solutions that control rising healthcare costs
What technologies does Brmsonline use?
Brmsonline uses 19 technologies across their website including Video, Fonts, Programming Languages. Key technologies include YouTube Embed, Font Awesome, Google Fonts, PHP.
Who are Brmsonline's competitors?
Brmsonline's main competitors include PeopleKeep, Lumity, Employee Navigator, bswift, Zywave. These companies operate in similar markets and compete for the same customer base.

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What are Brmsonline's key pages?

Export brmsonline.com Data

Download the complete tech stack, analytics, leads, and company data for brmsonline.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About brmsonline.com

Leading benefit administrator and healthcare risk manager offering online benefit administration solutions that control rising healthcare costs

Company Overview

brmsonline.com
Website
finance
Industry
#2,561,777
Global Rank
9.0K
Monthly Visitors
19
Technologies
25+
Employees

brmsonline.com Key Pages

Contact brmsonline.com

Technology Stack

brmsonline.com uses 19 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

CookieYes

Marketing Automation

HubSpot

Traffic & Audience

9.0K
Monthly Visits
49%
Bounce Rate
1.5
Pages/Visit
0:18
Avg. Duration

brmsonline.com receives approximately 9.0K monthly visitors and ranks #2,561,777 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.

The majority of brmsonline.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is brmsonline.com?
Leading benefit administrator and healthcare risk manager offering online benefit administration solutions that control rising healthcare costs
What technologies does brmsonline.com use?
brmsonline.com uses 19 technologies including YouTube Embed, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact brmsonline.com?
You can contact brmsonline.com through their contact page.
What are brmsonline.com's social media accounts?
brmsonline.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is brmsonline.com hiring?
Check brmsonline.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is brmsonline.com?
brmsonline.com receives approximately 9.0K monthly visitors and ranks #2,561,777 globally.

Related Searches

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This page provides publicly available information about brmsonline.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit brmsonline.com directly at https://brmsonline.com.