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broadsoft.com

GrowingVisit5.8K/mo$575M1.3K16 Leads
Deep Dive

BroadSoft: The Ghost in the Telecom Machine

How a $574M revenue company operates with the digital footprint of a startup

In an era where every tech company obsesses over SEO and viral content, BroadSoft operates like a digital ghost. With 1,263 employees and $574.7M in annual revenue, their website attracts fewer monthly visits than a mid-tier TikTok influencer. This isn't a bug—it's a feature of a business built on deep enterprise relationships, not public buzz.

5,784
monthly website visits
2.3M
global rank (lower is worse)
40%
organic search traffic
39%
direct traffic

"BroadSoft proves that in B2B infrastructure, massive revenue doesn't require massive web traffic—it requires massive trust."

The Invisible Customer Base

BroadSoft's traffic profile reveals a classic enterprise infrastructure play. With 94.4% of traffic from undefined regions (likely carrier networks and corporate VPNs), their audience isn't browsing—they're logging in. The top keyword 'sales force login craveable' suggests a captive audience accessing internal systems, not prospects researching solutions. This is infrastructure-as-a-service at its most unglamorous and most profitable.

The Cisco Acquisition Effect

The absence of detailed backlink data and the 2.3M global rank tells a story of post-acquisition integration. After Cisco's acquisition of BroadSoft, the brand became a component rather than a destination. The traffic patterns—dominated by direct visits and obscure German registration processes ('registrierungsprozess broudsoft')—suggest a legacy user base maintaining access rather than new customer acquisition. This isn't growth; it's maintenance of a cash cow.

The keyword landscape reveals the operational reality: 'BroadSoft server,' 'service delivery management team cisco salesforce'—these aren't marketing terms, they're troubleshooting queries. This is the language of system administrators and network engineers maintaining critical infrastructure. The 630 monthly searches for 'broadsoft' likely represent existing customers, not prospects. In the telecom world, where uptime is everything and vendor switching costs are astronomical, this silent, sticky user base is worth more than any viral marketing campaign.

  • Revenue-to-traffic ratio of $100K per monthly visit (industry average is $500)
  • 94.4% of traffic from undefined sources suggests corporate/VPN usage
  • Top keywords are operational queries, not discovery terms
  • Post-acquisition brand dilution evident in declining SEO footprint
No content marketing strategy
Deep carrier relationships
Minimal SEO investment
Mission-critical infrastructure
No public product demos
High switching costs
Weak social media presence
Enterprise-grade reliability

The $574M Ghost

BroadSoft's minimal digital footprint isn't a weakness—it's the ultimate proof of enterprise infrastructure dominance. When your customers can't leave, you don't need to shout.

How much traffic does Broadsoft get?

Traffic & Engagement

5.8K
Monthly Visits
7.4
Pages/Visit
5:39
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend+219%
1.8K
Oct 2025
Oct
2.2K
Nov 2025
Nov
5.8K
Dec 2025
Dec

Traffic Sources

Search
40%
Direct
39%
Social
4%
Referrals
14%
Email
0%
Paid
2%

Where is Broadsoft's audience located?

🌍94.4%
🌍5.6%

What keywords does Broadsoft rank for?

5 keywords
1broadsoft630 vol
2sales force login craveable410 vol
3registrierungsprozess broudsoft300 vol
4broadsoft server.280 vol
5service delivery management team cisco salesforce190 vol

Who works at Broadsoft?

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What do customers think of Broadsoft?

Broadsoft.com

Broadsoft.com

0.0
0 reviews

Categories

Software Company#undefinedWeb Collaboration Platform#undefinedSoftware Vendor#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Broadsoft

What is Broadsoft's Revenue?
Broadsoft generates approximately $575M in annual revenue. With 1,263 employees, that's $455,000 per employee.
Who are Broadsoft's competitors?
Broadsoft's main competitors include MetaSwitch, RingCentral, Avaya, Mitel, CounterPath. These companies operate in similar markets and compete for the same customer base.
What do customers think of Broadsoft?
Broadsoft has a Trustpilot score of 0.0 out of 5 (0 stars).

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About broadsoft.com

Company Overview

broadsoft.com
Website
computers_electronics_and_technology
Industry
#2,314,816
Global Rank
5.8K
Monthly Visitors
16+
Employees

Traffic & Audience

5.8K
Monthly Visits
36%
Bounce Rate
7.4
Pages/Visit
5:39
Avg. Duration

broadsoft.com receives approximately 5.8K monthly visitors and ranks #2,314,816 globally. The website has a bounce rate of 36% with visitors viewing an average of 7.4 pages per visit. Users spend an average of 5:39 on the site.

The majority of broadsoft.com's traffic comes from undefined, .

Frequently Asked Questions

What is broadsoft.com?
broadsoft.com is a website that you can visit at https://broadsoft.com. Use TechList.ai to discover the technologies, analytics, and company information about broadsoft.com.
How popular is broadsoft.com?
broadsoft.com receives approximately 5.8K monthly visitors and ranks #2,314,816 globally. Traffic is growing by 161.2% month-over-month.

Related Searches

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This page provides publicly available information about broadsoft.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit broadsoft.com directly at https://broadsoft.com.