broadwayhd.com
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BroadwayHD: The Netflix for the Great White Way?
A $3M revenue play to digitize theater, but with a 2.3-star problem
In a world obsessed with streaming giants, BroadwayHD is making a high-stakes bet: that you'll pay to watch a filmed play from your couch. With just 21 employees and $3M in revenue, they're attempting to digitize a centuries-old industry—and the data reveals a fascinating, yet precarious, growth story.
"BroadwayHD isn't just a streaming service; it's a digital archive fighting for survival in a low-margin niche."
The Organic Growth Engine
The traffic split is telling: 51% direct traffic suggests a loyal, returning user base actively seeking the platform, while 42% organic search captures the 'Broadway HD' branded queries. This indicates strong brand recall but exposes a heavy reliance on specific keywords. With 19,010 backlinks, they've built authority, but the undefined top countries data suggests a fragmented global footprint.
The Niche Audience Problem
The Trustpilot rating of 2.3/5 from only 6 reviews is a glaring red flag. For a consumer-facing platform, this indicates a severe user experience gap. The top keywords—'broadway hd', 'broadwayhd', 'broadway hd subscription'—show a captive audience, but the lack of diverse search terms (like specific show titles) suggests discovery is weak. They own the brand name, but not the genre.
The tech stack (Tailwind, Bootstrap, Google Analytics) is standard for a mid-market SaaS, but the lack of sophisticated personalization or AI-driven recommendations is apparent. With a lean team of 21 led by Stewart Lane and Bonnie Comley, BroadwayHD operates like a startup, but the revenue model feels traditional. They are essentially selling digital tickets to a virtual theater, a model that faces stiff competition from both live theater purists and broader entertainment platforms.
- High Direct Traffic (51%) signals strong brand loyalty, but limits new user acquisition channels.
- Low Trustpilot Score (2.3/5) suggests UX/UI friction or content quality issues.
- Heavy reliance on branded keywords ('broadway hd') limits organic reach to non-fans.
- Lean operations (21 employees) imply high efficiency but potential scalability challenges.
The Verdict: A High-Value Niche or a Digital Ghost Light?
BroadwayHD has the content moat, but needs to fix the user experience to turn theater fans into loyal subscribers.
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Traffic & Engagement
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Top Organic Keywords
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Device Distribution
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5 keywordsHow is Broadwayhd's SEO?
Open Graph Image
http://static1.squarespace.com/static/67ec27547f3afd77fc713b0f/t/6908edbe256a356d27c7bd82/1762192830673/BHD_Logo_10.png?format=1500w
Meta Tags
BroadwayHD
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BroadwayHD
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Reviews (6)
waste of money
I have an annual subscription but I cannot stream anything. I have error on PC and on ipad my account results with no subscription. the support does not answer, I sent them three messages and there is no other way to contact them than on the website. this was a waste of money.
“stream not found- unfortunately the…
“stream not found- unfortunately the stream could not be started.” I was able to watch one show then every time I tried, this message came up. Tried all the troubleshooting. $19.99/month for nada. Don’t waste your time or your money. Customer service stinks.
I wish I had canceled before the second…
I wish I had canceled before the second month was billed. Everything about the Broadway HD service is terrible, and I have it on both my Apple TV, and on my phone. It doesn’t save my login on any device - this happens with exactly 0 other apps. It starts and stops on a whim, doesn’t save progress, doesn’t have good availability, poor buffering, abysmal interface, etc. etc. etc.
The app is terrible
The app is terrible. And customer service is worse. It is not worth the money or frustration. They have to same old crap you can get on PBS and all over the internet without the exhorbitant fees and frustration .
I liked watching the plays on this site…
I liked watching the plays on this site but often the plays would show unavailable or would stop in the middle. Then after a couple of months I received an email saying that my credit card wasn't working even though I had no problems with my card and I checked with my card company who said it was fine. When I went to restart my BroadwayHD service (within 3 days) I was forced to sign up for an account that cost 3 dollars more per month. This seemed like a scam to me. I noticed that the site had a holiday special price but that link wouldn't work. Perhaps because I had been forced to sign up already for a higher price and there was not going back? I tried to reach help/support but virus alerts kept popping up and disconnecting me. I took a big chance and turned off my AVG pro virus checker and tried to email the support/help section for BroadwayHD but the support window didn't work correctly and when I tried to submit my help request everything froze up. I don't think my request went though. This all took a couple of hours. There are some good plays on BroadwayHD but they have a really terrible website and no way to contact to support. I'm going to cancel my account which is too bad as this site has potential if they just had a competent web designer and some support. Glenn Berry
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About broadwayhd.com
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Technology Stack
broadwayhd.com uses 17 technologies across their website including Google Fonts, Squarespace, Amazon Web Services, AWS CloudFront, and more.
Fonts
Google Fonts
CMS
Squarespace
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
broadwayhd.com receives approximately 132.7K monthly visitors and ranks #227,043 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 1:28 on the site.
The majority of broadwayhd.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about broadwayhd.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit broadwayhd.com directly at https://broadwayhd.com.