broccolini.com
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Broccolini: The Construction Giant Playing the Long Game
A $228M Canadian powerhouse with a surprising digital footprint
In a world obsessed with SaaS valuations, Broccolini quietly builds the backbone of Canadian cities. This isn't a startup chasing growth at all costs—it's a 629-person engineering firm executing a $228M annual revenue strategy across the full real estate lifecycle.
"They don't just build buildings—they control the entire value chain from land acquisition to property management."
The Full-Stack Real Estate Play
Broccolini operates where most construction firms stop. They're not just contractors—they're investors, developers, builders, and managers. This vertical integration is their moat. While competitors bid on single projects, Broccolini controls the entire lifecycle, capturing margin at every stage. The result? A $228M revenue machine that doesn't rely on subcontractor margins or developer whims.
Digital Presence vs. Physical Empire
Here's the paradox: a $228M heavy industry firm with only 10,626 monthly website visits. That's not a failure—it's a signal. Their 58% organic search traffic and 33% direct traffic reveal a business built on relationships and reputation, not SEO hacks. When you're Broccolini, you don't need to rank for 'construction companies near me'—your clients find you through decades of trust.
The leadership team tells the story. CEO Anthony Broccolini and President Michael Broccolini represent the family's third generation. Chief Staff & Marketing Corry Kelahear bridges the gap between traditional construction and modern marketing. Phil Brennen (Real Estate Development) and Sandra Belisle (Chief Estimator) represent the technical depth that makes this a serious engineering firm, not just a family business.
- Vertical integration from land to management creates multiple revenue streams
- 629 employees suggests mid-market stability, not hyper-growth ambition
- 58% organic traffic indicates strong brand equity in their niche
- Tech stack (Svelte, Tailwind) shows modern thinking beneath traditional exterior
The Anti-Startup Success Story
In an era of 'blitzscaling,' Broccolini proves that steady, integrated execution can build a $228M empire without VC funding or viral marketing.
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https://cms.broccolini.com/uploads/Invest/_1200x630_crop_center-center_82_none/BNC-2922-RED-V.jpg?mtime=1754920674
Meta Tags
Broccolini | Invest. Develop. Build. Great Real Estate Solutions
End-to-end real estate solutions—from investment and development to construction and management—serving communities across Canada.
Invest. Develop. Build. Great Real Estate Solutions
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About broccolini.com
End-to-end real estate solutions—from investment and development to construction and management—serving communities across Canada.
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Technology Stack
broccolini.com uses 8 technologies across their website including Zendesk, Google Tag Manager, Google Analytics, Lazy Loading, and more.
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Svelte
Traffic & Audience
broccolini.com receives approximately 10.6K monthly visitors and ranks #2,147,712 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:17 on the site.
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