Imagine a company with $195.8M in revenue and 540 employees, yet its website generates zero measurable traffic. This isn't a glitch; it's Technorm, a Quebec construction safety behemoth operating almost entirely offline in a digital age.

"Technorm proves that in regulated industries, trust isn't built with SEO—it's built with government contracts and on-site expertise."

The leadership team hints at their niche: Marina Banuta heads Chemical, Mechanical and Materials Engineering, while Bastien Velsch serves as a forensics engineer. This isn't generalist construction consulting—it's specialized, technical, and likely mandated by courts or insurers. Their 'technico-legal' expertise means their clients are often in crisis mode, seeking immediate, authoritative solutions that can't be found through standard marketing funnels.

• Revenue is driven by regulatory mandates, not consumer choice
• Digital presence is minimal because the business is relationship-based
• Specialized forensic engineering suggests high-value, low-volume contracts
• The tech stack is functional but not optimized for conversion