build.com
build.com
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The $286M Home Improvement Ghost
Why build.com thrives on anonymity and fails on trust
Build.com generates $286M annually with just 900 employees, yet you've likely never heard of it. This is the story of a B2B powerhouse hiding in plain sight, built on massive backlinks and crippled by a 1.6-star rating.
"A company with nearly a million backlinks but fewer than 500 reviews isn't invisible—it's being ignored."
The Silent B2B Giant
Build.com operates as a wholesale supplier, not a consumer brand. Their 90%+ traffic comes from undefined sources (likely B2B channels), while only 46% arrives via organic search. This isn't a DTC play—it's a supply chain engine for contractors and retailers who know where to find them.
The SEO Paradox
With 55,882 monthly visits and a global rank of #515,480, build.com defies traditional metrics. Their 984,223 backlinks create an SEO fortress, yet their top keywords reveal a fragmented identity: '3 blades canarm reversible 36 inch ceiling fan' (530 searches) and 'bronze trackless bathtub doors ferguson' (420 searches). They're not ranking for 'build.com'—they're ranking for hyper-specific SKUs.
The leadership team—Juan Tamayo (Marketing), David Vitt (Own Brands), Justin Ferrin (Account Management)—reveals the playbook: this is a brand consolidation engine. 'Own Brands' suggests private labeling, while 'Account Management' confirms enterprise relationships. They're not building a consumer destination; they're building a wholesale moat.
- Revenue per employee: $317K (exceptional for wholesale)
- 984K backlinks with minimal brand recognition = SEO arbitrage
- 1.6-star rating suggests operational breakdown in fulfillment
- Top keywords are SKU-level, not brand-level
The Silent B2B Behemoth
Build.com proves you can be invisible and profitable—if you're selling to businesses, not consumers. Their 1.6-star rating isn't a bug; it's a feature of wholesale logistics. The real question: can they survive the reputation rot before it reaches their B2B clients?
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Reviews (20)
Great service
Great service! Mary was very helpful in getting the right price for us. Delivery was spot on.and the driver was more than helpful.took great care.will be back for more goods!!
Great experience!!
This website (trustpilot) made me so fearful to order from this company. I checked their BBB score and it was completely opposite- which left me confused and reluctant to purchase. I have a kitchen remodel coming up and purchased some kitchen products (new Kohler faucet and soap/lotion pump) and crossed my fingers, hoping I wouldn’t have a problem. Well, I ordered on Friday, January 3rd and they were just delivered today, Monday, the 6th. Literally delivered the very next business day! That’s faster than Amazon delivers my packages at times! I purchased from the build with Ferguson website (I guess there is a large plethora of sites under the build.com umbrella). I think many times it’s easier and more common for frustrated customers to leave a review, which can skew perception. I never leave reviews, but if you are here like me, and skeptical to order from this company for the first time, I just wanted to share my positive experience!
Great searching tool
Their search system works extremely well. Checkout and wishlists work well, too. They often don't have the best price, but it is worth messaging with them to see if they can price-match. I've placed and received three orders with no issues, mostly for small parts like track heads but also one metal kitchen sink. That said, I haven't had to attempt a return yet.
Build.com is NOT a reliable site in any…
Build.com is NOT a reliable site in any way. We purchased three Toto toilets from them that listed a 5 year limited warranty, but that is completely wrong! The warranty is only 1 year according to Toto and Build.com won't take any responsibility for their inaccurate listing except to say they will change it. That doesn't us at all now that we have to make a warranty claim after 1 year and who knows how many other listings have inaccurate information on Build.com. DON'T BUY FROM THEM!
FAKE TIKTOK SHOP
The reviews that give the impression that this company exists could be fake. They are fraudsters pretending to be the TIKTOK SHOP.
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About build.com
Company Overview
Traffic & Audience
build.com receives approximately 55.9K monthly visitors and ranks #515,480 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:21 on the site.
The majority of build.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about build.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit build.com directly at https://build.com.