9:41
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buildium.com

24 technologies
VerifiedGrowingVisit436.6K/mo$47M29824 Tech25 Leads
Deep Dive

Buildium: The $46M Bootstrapped SaaS Giant

How a property management platform dominates with 68% direct traffic

In a world obsessed with VC funding and growth-at-all-costs, Buildium quietly built a $46.5M revenue engine with just $65M in total funding. Their secret? Owning the property manager's workflow so completely that 68% of their traffic comes from direct navigation.

$46.5M
annual revenue
298
employees
436K
monthly visits
68%
direct traffic

"When your direct traffic is nearly 70%, you're not just a tool—you're infrastructure."

The Product-Led Growth Machine

Buildium's traffic tells a story of product-market fit that most SaaS companies dream of. With 436,602 monthly visits and 68% coming directly, property managers aren't discovering Buildium—they're returning to it. This isn't SEO wizardry; it's daily habit formation. The 40,180 monthly searches for 'buildium' alone reveal a brand that's become synonymous with property management software in its segment.

The Competitive Moat

Here's the fascinating data point: 83,330 monthly searches for 'appfolio'—their main competitor. Yet Buildium maintains a 4.1/5 Trustpilot rating across 609 reviews. The real battleground isn't search volume; it's user retention. When 89.6% of traffic comes from undefined sources (likely direct), it signals a product that's deeply embedded in daily workflows. This is the difference between a tool people use and a tool people need.

The tech stack reveals a pragmatic approach. jQuery, Bootstrap, and Tailwind CSS suggest a focus on reliability over cutting-edge frameworks. With only 298 employees generating $46.5M in revenue, that's $156K per employee—a remarkably efficient operation. The $65M funding round seems almost conservative for a company this size, suggesting disciplined growth over blitzscaling.

  • Direct traffic dominance (68%) indicates exceptional product stickiness
  • Moderate funding ($65M) vs. revenue ($46.5M) shows capital efficiency
  • Trustpilot score of 4.1/5 with 609 reviews proves customer satisfaction
  • Top keywords reveal brand recognition ('buildium' at 40K monthly searches)
No aggressive viral loops or freemium model
Deep product integration creates switching costs
Traditional tech stack (jQuery, Bootstrap) suggests slower innovation
Pragmatic tech choices prioritize reliability over trends
Limited global presence (89.6% from undefined/likely domestic markets)
Focus on core market drives efficiency and profitability

The Unsexy Billion-Dollar Playbook

Buildium proves that dominating a niche with exceptional product execution beats chasing TAM. For founders: Sometimes the best growth strategy is making your product so essential that customers have no choice but to return daily.

What tech stack does Buildium use?

34 detected
Video1
Authentication1
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Email Marketing1
Customer Support1
A/B Testing1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries3
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Clarity
G
Google Tag Manager
M
Microsoft Clarity
G
Google APIs
G
Google Analytics
G
Google DoubleClick
B
Bing

How much traffic does Buildium get?

Traffic & Engagement

389.0K
Monthly Visits
+20.3%
1.9
Pages/Visit
6:35
Avg. Duration
72%
Bounce Rate
Monthly Traffic Trend+3%
376.5K
Oct 2025
Oct
323.3K
Nov 2025
Nov
389.0K
Dec 2025
Dec

Rankings

#106,529
Global Rank
#27,126
United States Rank
Computer Software and Development
Category

Backlinks & Authority

309.1K
Backlinks
6.3K
Ref. Domains
43
Authority Score
Low
Penalty Risk
Backlinks Trend-13%
353.9K
Jul 2025
Jul
312.6K
Aug 2025
Aug
305.5K
Sep 2025
Sep
297.4K
Oct 2025
Oct
296.4K
Nov 2025
Nov
309.1K
Dec 2025
Dec

Search Traffic

Organic
101.2K
Paid
13.4K

Top Organic Keywords

#1buildium
40,500 vol36.4%
#1buildium login
14,800 vol13.3%
#1buildium property management software
2,400 vol2.1%
#1buildum
1,300 vol1.2%
#3property management programs
12,100 vol1.1%

Where is Buildium's audience located?

🇺🇸United States90.1%
🇵🇭Philippines2.4%
🇨🇦Canada2.1%
🇮🇳India0.7%
🇮🇶Iq0.5%

Device Distribution

Desktop50.0%
Mobile50.0%

What keywords does Buildium rank for?

5 keywords
1buildium40.2K vol$15.31
2buildium login9.2K vol$4.67
3buildum2.7K vol$16.13
4appfolio83.3K vol$18.77
5buildium property management1.5K vol$26.60

How is Buildium's SEO?

Open Graph Image

OG Image preview
og:image

https://www.buildium.com/wp-content/uploads/2020/01/buildium-realpage-company-logo.png

Meta Tags

title39 chars

Property Management Software | Buildium

description139 chars

See how Buildium's property management software lets you control your day-to-day tasks, offer top app experiences, and uncover new revenue.

languageEN-US

H1 Tags

h1PROPERTY MANAGEMENT SOFTWARE

Schema Types

UnknownProduct

What is Buildium's revenue?

$47M
Annual Revenue
298
-1%
Employees
$156K
Revenue/Employee
$65M
Total Funding
Boston, United States
Headquarters

Who works at Buildium?

Loading leads...

What do customers think of Buildium?

Buildium

Buildium

4.1
609 reviews
✓ Claimed

Categories

Cloud Computing Service#undefinedReal Estate Agency#undefined

Activity & Engagement

Reply Rate
68%
Avg. Reply Time
7.0 days
Claimed Date
8/1/2023

Contact Information

Address:
225 Franklin Street
Boston, US

Reviews (20)

Filter by rating:
Jessica Truman
1/15/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/14/2026
Consistently Great Service and Customer Experience

We have been working with Buildium for over 5 years now and I am constantly impressed with the level of service we receive. Not only is are their products easy to use, their customer service is also top notch. I also cannot say enough good things about Brittany, our Customer Success Manager. Its easy to be great sometimes, especially during the onboarding process, but Buildium continues to be great for our company every day. I am genuinely looking forward to working with them as we continue to grow our business and cannot wait to see the new features they add to grow along with it.

Debbie Carlson
11/1/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 10/30/2025
My knowledge with technology is limited…

My knowledge with technology is limited as I'm 64 and prior jobs didn't include computers. I'm so thankful I'm able to call when I totally confuse myself. Rowald was so helpful and patient, explained what I needed in a concise manner. Thank you

Daniel
10/31/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 10/31/2025
Had a question in reference to…

Had a question in reference to applications. Was able to obtain the answer easily. The agent was very helpful.

Linda
10/30/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 10/30/2025
We have been with Buildium almost 5…

We have been with Buildium almost 5 years now. At first it was a bit rocky, there were things we couldn't do, but they were working on. In the last couple of years they have added so many features. Customer service it great! Out of all the times I have called, and that's alot of them, there was only 1 that we couldn't fix. I have nothing but good to say.

HupkaTeam Administration
10/30/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 10/30/2025
Help Desk is AMAZING

I really appreciate the help desk and being able to call and get the exact help I need to navigate the issue I am having. All of the support team has been professional and very helpful.

Frequently Asked Questions about Buildium

What is Buildium's Revenue?
Buildium generates approximately $47M in annual revenue. With 298 employees, that's $155,875 per employee. The company has raised $65M in total funding.
What does Buildium do?
See how Buildium's property management software lets you control your day-to-day tasks, offer top app experiences, and uncover new revenue.
How fast is Buildium growing?
Buildium has grown by 20.3% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Buildium?
When visiting Buildium, visitors view an average of 1.9 pages per visit, and spend around 6:35 on the site, and the bounce rate is 71.9%.
How do people find Buildium?
274.4K people (71%) visit Buildium directly. 101.2K (26%) find them through organic search. 13.4K (3%) come through paid advertising.
Who uses Buildium?
Buildium's top market is United States with 350.5K visitors (90.1%). Philippines is 2nd with 9.3K (2.4%). Canada is 3rd with 8.2K (2.1%).
What technologies does Buildium use?
Buildium uses 24 technologies across their website including Video, Fonts, Authentication. Key technologies include Wistia, Font Awesome, Google Fonts, Okta.
Who are Buildium's competitors?
Buildium's main competitors include AppFolio, DoorLoop, Yardi, Propertyware. These companies operate in similar markets and compete for the same customer base.
What do customers think of Buildium?
Buildium has a Trustpilot score of 4.1 out of 5 (4 stars) based on 609 customer reviews.

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How to contact Buildium?

What are Buildium's key pages?

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About buildium.com

See how Buildium's property management software lets you control your day-to-day tasks, offer top app experiences, and uncover new revenue.

Company Overview

buildium.com
Website
home_and_garden
Industry
#114,022
Global Rank
436.6K
Monthly Visitors
24
Technologies
25+
Employees

Contact buildium.com

Technology Stack

buildium.com uses 24 technologies across their website including Wistia, Font Awesome, Google Fonts, Okta, and more.

Video

Wistia

Fonts

Font Awesome, Google Fonts

Authentication

Okta

Programming Languages

PHP

CMS

Ghost, WordPress

Cloud & Hosting

Cloudflare

Traffic & Audience

436.6K
Monthly Visits
66%
Bounce Rate
2.8
Pages/Visit
2:41
Avg. Duration

buildium.com receives approximately 436.6K monthly visitors and ranks #114,022 globally. The website has a bounce rate of 66% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:41 on the site.

The majority of buildium.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is buildium.com?
See how Buildium's property management software lets you control your day-to-day tasks, offer top app experiences, and uncover new revenue.
How much does buildium.com cost?
You can view buildium.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does buildium.com use?
buildium.com uses 24 technologies including Wistia, Font Awesome, Google Fonts, and 18 more. View the full tech stack analysis above.
How do I contact buildium.com?
You can contact buildium.com through their contact page.
What are buildium.com's social media accounts?
buildium.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is buildium.com hiring?
Check buildium.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is buildium.com?
buildium.com receives approximately 436.6K monthly visitors and ranks #114,022 globally. Traffic is growing by 17.8% month-over-month.

Related Searches

buildium.com pricingbuildium.com reviewsbuildium.com alternativesbuildium.com loginbuildium.com careerswhat is buildium.combuildium.com tech stackbuildium.com contactbuildium.com vs competitorsbuildium.com featureshow to use buildium.combuildium.com integrations

This page provides publicly available information about buildium.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit buildium.com directly at https://buildium.com.