bumper.com
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Bumper: The $102M Bet on Vehicle Data
Why a 17-person team is challenging Carfax with $2.4M in revenue
In the shadow of Carfax's $494,380 monthly search volume, a lean startup is quietly building a vehicle data empire. Bumper.com, with just 17 employees, has secured $102M in funding to democratize vehicle history reports. The question isn't whether they can compete—it's whether they can win.
"Bumper isn't just selling vehicle reports—they're selling confidence to 1.8M monthly buyers."
The Data Hunger Problem
With 141,240 monthly searches for 'vin lookup' and 53,840 for 'vin check,' the market is starving for accessible vehicle intelligence. Bumper captures 55% of its traffic from organic search, proving that when buyers need answers, they find Bumper. The real insight? Their 38% direct traffic suggests strong brand recall—users aren't just discovering; they're returning.
The Efficiency Paradox
Here's the provocative truth: Bumper's $102M funding against $2.4M revenue creates a 42.5x funding-to-revenue ratio. That's not a business—it's a war chest. While Carfax dominates with 494,380 monthly searches, Bumper is playing a different game: acquiring customers at scale before monetizing deeply. Their 1.8M monthly visits with just $2.4M revenue suggests either aggressive pricing experimentation or a massive untapped conversion opportunity.
The tech stack tells its own story. Built on jQuery, Tailwind CSS, and Bootstrap, Bumper prioritizes speed and accessibility over cutting-edge frameworks. Their PWA implementation and lazy loading aren't just technical choices—they're survival strategies for handling 1.8M monthly visitors with a team of 17. Every millisecond counts when you're competing against Carfax's brand authority.
- Dominates 'bumper' keyword (61,710 monthly searches) with 93% traffic from undefined regions—likely aggressive SEO targeting
- Trustpilot rating of 1.8/5 from 785 reviews reveals a critical product-market fit gap
- Social presence across 6 platforms suggests content-driven acquisition strategy
The Billion-Dollar Question
Bumper is betting $102M that vehicle data can be a platform, not just a report. With 17 employees serving 1.8M monthly users, they're either the most efficient team in automotive tech or a company burning cash to find product-market fit. The data suggests they're closer to the former.
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5 keywordsHow is Bumper's SEO?
Meta Tags
VIN, License Plate & Vehicle History Reports | Bumper
Get industry-best info and data on a vehicle you're interested in buying, selling, or maintaining. Bumper.com makes vehicle ownership easy!
VIN, License Plate & Vehicle History Reports
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Reviews (20)
Popele are waiting for my withdrawal
Popele are waiting for my withdrawal
Hi Mohanilal, Thank you for your 5-star review! If we can provide any further assistance, please feel free to email us at [email protected].
This company provides fast information…
This company provides fast information i needed just like the kelly blue book . I called their customer support and my questions answered with a live agent not a robot . Great job my friends also using this company .
Hi Alan, Thank you for your time leaving a great review. We’re happy to hear you had a positive experience with our support team and found the information helpful. If we can provide any further assistance, please feel free to email us at [email protected].
Like service
Like service
Hi Ed, Thank you for sharing your feedback. We’re glad to hear that you liked the service. If there’s anything we can do to improve your experience, please don’t hesitate to let us know. If we can provide any further assistance, please feel free to email us at [email protected].
Bait and charge more approach
Bait and charge more approach. Trying to get an owner of a vehicle and no information that you will need an additional purchase until you make an initial purchase and then the cost is really high to actually get what you want.
Hi Jason, Thank you for bringing this to our attention. We are sorry to hear that you weren't able to locate the information you are looking for. Due to the Drivers Privacy Protection Act, we do not provide information on owners of vehicles. The DPPA requires all States to protect the privacy of personal information contained in an individual’s motor vehicle record, including limiting the use of a driver’s motor vehicle record to certain purposes. Rest assured, the account was canceled and you will no longer be billed moving forward. If we can provide any further assistance, please feel free to email us at [email protected].
It's a total scam
It's a total scam. They advertise 1 dollar subscription and then they charge 30 dollars without any notice beforehand. And they deny to remove payment methods from the account. I will report scam to my bank and to the FTC.
Hi Oleg, Thank you so much for providing additional information. I sincerely apologize for any confusion or inconvenience this may have caused. Bumper wants our customers to be aware of the billing prior to creating an account with us. Prior to signing up for our 7-day trial, it is required to review and agree to the terms and conditions and privacy policy. Therefore, each customer agrees to the terms of our service which includes instructions on how to cancel the trial. Please note that our subscriptions are not based on usage; they are recurring subscriptions that will continue to renew until a customer cancels as stated in the agreed terms. Rest assured that your account was canceled and refunded. Details of the refund was sent to the email address on file. If we can provide any further assistance, please feel free to email us at [email protected].
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About bumper.com
Get industry-best info and data on a vehicle you're interested in buying, selling, or maintaining. Bumper.com makes vehicle ownership easy!
Company Overview
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Technology Stack
bumper.com uses 15 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
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HSTS
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OneTrust
Advertising
Microsoft Ads
Analytics & Marketing
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Traffic & Audience
bumper.com receives approximately 1.8M monthly visitors and ranks #26,252 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 3:15 on the site.
The majority of bumper.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bumper.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bumper.com directly at https://bumper.com.