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The Quiet Giant of Private Assets
How Burgiss built a $104M data empire with 81% direct traffic
In the opaque world of private equity and venture capital, Burgiss doesn't just provide data—they provide clarity. With 585 employees and $104M in revenue, they've become the invisible backbone for institutional investors making billion-dollar decisions.
"Burgiss isn't chasing traffic—they're chasing trust. And in private assets, trust is the only currency that matters."
The Enterprise Fortress
With 81% direct traffic and only 14% organic search, Burgiss reveals its true nature: this isn't a marketing-led company. Their clients don't find them through Google—they find them through boardrooms, referrals, and institutional relationships. The 17,970 monthly visits are almost exclusively qualified decision-makers, not casual browsers.
The Revenue Engine
At $104M revenue with 585 employees, Burgiss generates ~$178K per employee—remarkable efficiency for a data company. Their $190M funding suggests they're not done scaling, but the 81% direct traffic proves they've already cracked the enterprise sales code that most data companies never solve.
The keyword data tells the real story. 'Burgiss' (480 monthly searches) outperforms 'burguiss' (110) by 4:1, showing strong brand recall. But 'burgiss private i' (220) and 'burgiss debt index' (200) reveal the depth of their product moat—clients aren't searching for the company, they're searching for specific solutions within the platform.
- 81% direct traffic = enterprise lock-in, not viral growth
- 14% organic = SEO is an afterthought, not a strategy
- 17,970 visits/month = quality over quantity in B2B data
- 585 employees = mid-sized but mighty in a niche market
Burgiss Proves Enterprise Data Doesn't Need Virality
In private assets, trust beats traffic every time. Their 81% direct traffic is a feature, not a bug.
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Achieve greater transparency with our data, indexes and analytics for confident decision-making in private asset investing.
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About burgiss.com
Achieve greater transparency with our data, indexes and analytics for confident decision-making in private asset investing.
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Technology Stack
burgiss.com uses 12 technologies across their website including HSTS, OneTrust, LinkedIn Insight Tag, and more.
Security
HSTS
Privacy & Consent
OneTrust
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
burgiss.com receives approximately 18.0K monthly visitors and ranks #1,486,389 globally. The website has a bounce rate of 8% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 8:27 on the site.
The majority of burgiss.com's traffic comes from .
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