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Preqin: The Private Markets Data Monopoly
How one company became the indispensable operating system for $20T+ in alternative assets
While public markets have Bloomberg, private markets have Preqin. With 348K monthly visitors and 89K backlinks, Preqin has built an unassailable data fortress that alternative asset managers cannot operate without. This isn't just a database—it's the financial infrastructure for the $20T private markets industry.
"Preqin isn't just data—it's the currency of trust in private markets. If you're not in their database, you don't exist to LPs."
The Network Effect of Data
Preqin's 1,453 employees aren't just collecting data—they're building a moat. With 46% of traffic coming organically and 45% direct, users aren't discovering Preqin; they're returning to it as a daily ritual. The 'preqin' keyword alone drives 6K monthly searches, while 'preqin pro' suggests a premium tier that locks in institutional users. This isn't SEO—it's earned authority.
The Revenue Engine
At $75M in revenue, Preqin generates ~$51,600 per employee—a remarkable efficiency for a data company. The absence of funding rounds suggests either private ownership or bootstrapped profitability. Their real power? Capturing the entire investment lifecycle: from benchmarking fund terms to free account registration, they own every touchpoint where data converts to revenue.
The tech stack reveals their strategy: jQuery and Tailwind CSS for speed, PWA for offline access (critical for traveling GPs), and Intercom for enterprise sales. They're not building flashy AI—they're building reliability. OneTrust for compliance signals their focus on regulated institutional clients, while Microsoft Ads suggests they're targeting enterprise budgets, not retail investors.
- Traffic dominance: 46% organic vs 45% direct shows zero reliance on paid acquisition
- Global ambiguity: 'undefined' top countries suggest sophisticated VPN usage or global distribution challenges
- Brand misspellings: 'prequin' gets 970 monthly searches—proof of brand penetration even with typos
- CEO transition: Christoph Knaack leads from Germany, but US remains largest market
Preqin is infrastructure, not a tool
In private markets, data isn't optional—it's the foundation of every investment decision. Preqin owns that foundation.
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Preqin | Alternative Assets Data, Solutions and Insights
Private market data and insights for alternative assets professionals, within one state-of-the-art platform. We help you across the investment lifecycle.
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About preqin.com
Private market data and insights for alternative assets professionals, within one state-of-the-art platform. We help you across the investment lifecycle.
Company Overview
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Technology Stack
preqin.com uses 15 technologies across their website including HSTS, Contentful, Amazon Web Services, AWS CloudFront, and more.
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HSTS
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Contentful
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Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
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Microsoft Ads
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Intercom
Traffic & Audience
preqin.com receives approximately 348.6K monthly visitors and ranks #102,996 globally. The website has a bounce rate of 26% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 2:23 on the site.
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