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Burke: The 80% Direct Traffic Mystery
How a 70-year-old research firm quietly dominates its niche without SEO
In an era where marketing tech startups fight for every organic click, Burke.com achieves 83,811 monthly visits with just 8% from search. Their secret? A 70-year legacy that makes direct traffic their most valuable asset.
"They're not playing the SEO game—they've already won the relationship game."
The Legacy Playbook
Founded decades ago, Burke operates in a space where trust trumps algorithms. Their 80% direct traffic isn't a bug—it's proof of client retention. While competitors chase keywords, they've built a moat through decades of delivering strategic insights to Fortune 500 clients. The 12,210 monthly searches for 'burke' alone tell the story: this is a brand, not just a website.
The Innovation Paradox
Here's the contradiction: a legacy firm using modern tools like Tailwind CSS and Chart.js, yet ranking for 'shopping AI agent' (480 monthly volume). They're not just surviving the AI revolution—they're researching it. Their 'Burke Beyond Measure' tagline isn't marketing fluff; it's a signal they've moved beyond traditional surveys into predictive analytics and behavioral science.
The tech stack reveals their duality. jQuery and Bootstrap suggest legacy systems, while core-js and Priority Hints show forward-thinking engineering. This isn't a company stuck in the past—it's a hybrid navigating enterprise client needs with modern tooling. Their 53.2M revenue on 417 employees translates to ~$127K per employee, a strong ratio for a services business.
- 80% direct traffic proves client stickiness, not marketing prowess
- Only 8% organic search suggests they're not fighting for visibility—they own it
- Ranking for 'shopping AI agent' shows they're researching future trends, not just measuring past behavior
The Anti-Startup Success Story
Burke proves that in B2B services, trust compounds faster than traffic. Their 80% direct traffic isn't a weakness—it's the ultimate moat in an age of algorithmic volatility.
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Burke, Inc. | Marketing Research & Innovation Firm
Burke offers a robust suite of research solutions. We support crucial business decisions in every phase of marketing, strategy, branding, and innovation.
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About burke.com
Burke offers a robust suite of research solutions. We support crucial business decisions in every phase of marketing, strategy, branding, and innovation.
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burke.com uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
burke.com receives approximately 83.8K monthly visitors and ranks #429,043 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:18 on the site.
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