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BuySellAds: The Ad Tech Survivor
Why this bootstrapped giant quietly commands $16.6M in revenue
In an industry dominated by Google's monopoly and programmatic chaos, BuySellAds has quietly built a $16.6M revenue machine by solving a simple problem: publishers hate complexity, and advertisers hate waste. While everyone chases AI hype, this 14-year-old company proves that boring infrastructure wins.
"They don't sell ad tech—they sell the absence of friction."
The Publisher's Paradox
Publishers are drowning in ad tech complexity. BuySellAds cuts through the noise with a direct marketplace model. Their 43% organic search traffic isn't accidental—it's driven by desperate publishers searching for 'buysellads for newsletters' and 'publisher solutions' when Google AdSense feels like a black box. With 74K monthly visits and 37% direct traffic, they've built a brand that publishers return to, not just stumble upon.
The Bootstrap Advantage
No funding data? That's the point. While competitors burned VC cash on growth-at-all-costs, BuySellAds focused on unit economics. With 104 employees generating $160K revenue per employee, they're operating at SaaS margins without the SaaS valuations. This isn't a startup—it's a cash-flowing business that chose profitability over hype cycles.
Their tech stack tells the story: Tailwind CSS, Alpine.js, and HubSpot. Not flashy, not cutting-edge, but ruthlessly efficient. They're building for performance, not feature bloat. The 21 Trustpilot reviews (4.4 stars) suggest a focused customer base that values reliability over bells and whistles.
- Direct marketplace cuts out the programmatic middlemen tax
- Newsletter monetization is their secret growth vertical (120 monthly searches for 'buysellads for newsletters')
- Founder-led stability—Todd Garland has been steering this ship for over a decade
- They compete by being the 'anti-Google'—transparent pricing, human support, no hidden fees
The Quiet Giant Wins
In a world obsessed with disruption, BuySellAds proves that solving a boring problem better than anyone else is the ultimate competitive moat. While others chase unicorns, they've built a workhorse.
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Advertising Solutions for Publishers and Marketers | BuySellAds
BuySellAds builds advertising solutions for publishers and marketers. Sell ads with powerful advertising technology, or buy ads that reach audiences at scale.
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Reviews (20)
Great service
I’ve been using BuySellAds for almost 10 years and it has always been a great experience. Their support is excellent whenever needed, and the platform is easy to implement and provides clear performance tracking. Highly recommended for anyone looking to monetize effectively and transparently.
Very Helpful
Helpful call, even though we're currently were too small for their ad network. But they have given us other ideas and options to explore, so all in all a good experience.
An ad service that doesn’t make me mad
I’ve been a longtime BuySellAds user on my website and newsletter Tedium, and I came to them after trying a lot of things over the years that did not move the needle. While a lot of competing ad offerings have come and gone, it has been one of the most consistent services that I’ve worked with, and I’ve been quite happy to collaborate with them over the years. When a concern about ad revenue was raised, I was able to talk it through with them, and they were able to help manage my frustration. I find their Carbon Ads offering to be quite elegant, and I am hopeful that I can keep this relationship going for years to come.
I'm publisher of two medium-large sites…
I'm publisher of two medium-large sites that have outgrown Adsense but are just about too small for GAM directly (which requires ~80M requests monthly). BSA have been fantastic throughout the last two years, working with me to increase revenue without destroying usability for site visitors. Every time there has been any sort of issue with Google, they've helped to fix it quickly, and their non Google offering allows for a second option while Google is being a pain, which is incredibly nice as it's nerve wracking to have your entire income supplied at the whim of such a large company that are too big to speak with you directly. And in my few trials of other suppliers, BSA managed to outperform. I've had some minor criticisms with some accidental misconfigurations on their part leading to a loss of a day or so of revenue, but considering this was cleared up quickly and easily done considering my non standard setup, I will stick to my review of 5/5 stars. Any time I have needed to contact them they have been quick to respond, with people available in multiple time zones, which is very useful as issues can strike at any time of the day or night.
I am happy with the high-quality ads…
I am happy with the high-quality ads that BSA is bringing to my site, and the creativity and talent of the BSA team continue to impress me. I feel valued with BSA, and most importantly, my revenue is stronger than ever while the user experience on my site is much improved since switching from my previous ad stack manager.
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About buysellads.com
BuySellAds builds advertising solutions for publishers and marketers. Sell ads with powerful advertising technology, or buy ads that reach audiences at scale.
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Technology Stack
buysellads.com uses 6 technologies across their website including HubSpot, Lazy Loading, Twitter Cards, and more.
Marketing Automation
HubSpot
Performance
Lazy Loading
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Alpine.js
Traffic & Audience
buysellads.com receives approximately 74.3K monthly visitors. The website has a bounce rate of 47% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:10 on the site.
The majority of buysellads.com's traffic comes from undefined, undefined, .
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