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The Identity Graph That Failed to Scale
How FullContact built a $17.6M identity resolution engine that struggles to find its audience
In the crowded world of B2B identity resolution, FullContact promises to 'know your customers in real-time'—yet their own digital footprint is nearly invisible. This is the story of a company that solves identity for others but remains anonymous to the market.
"FullContact is the identity resolution platform that everyone needs but almost no one can find."
The Enterprise Paradox
With just 126 employees and $17.6M in revenue, FullContact operates at a remarkably lean $140K revenue per employee—suggesting either extreme efficiency or a stalled growth trajectory. For a company selling to enterprises, these numbers hint at a product that's powerful but hard to scale commercially. Their funding of $55.1M over multiple rounds indicates investor patience, but the revenue suggests they're still proving product-market fit in a space dominated by giants like LiveRamp and Neustar.
The Visibility Gap
Here's the irony: a company whose entire value proposition is 'recognizing individuals in real-time' has virtually no digital footprint. No organic traffic data. No keyword rankings. No visible backlink strategy. In an industry where SEO and content marketing drive B2B SaaS growth, FullContact's absence from search results is either a deliberate stealth strategy or a critical blind spot. Their tech stack (jQuery, Bootstrap, Slick) suggests a dated frontend approach—surprising for a real-time identity platform.
The leadership team tells its own story. CEO Chris Harrison leads a crew of specialists: Sean Morrison heads Identity Resolution as a Service, Ben McVay runs Product and Media Operations, Stacy Falbaum leads Global Sales, and Michelle Warren manages HR. This is a product-first organization, not a marketing-led one. The single Trustpilot review (3.6/5) suggests they're flying under the radar, relying on direct sales and partnerships rather than inbound growth.
- Core tech: Real-time identity resolution connecting digital identifiers across channels
- Market position: Niche player in crowded salestech landscape
- Growth strategy: Likely enterprise sales-driven, not product-led growth
- Technical debt: Legacy frontend stack may hinder scalability
The Identity Resolution Paradox
FullContact solves identity for others but remains invisible to the market. For investors and founders, this represents either a massive untapped opportunity or a warning sign of product-market misfit in the B2B identity space.
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FullContact | Identity Resolution
FullContact Identity Resolution allows businesses to recognize an individual person, in real-time, by connecting various identifiers from their digital interactions.
FullContact is an identity resolution industry leader providing enriched data.
FullContact is an international provider of identity resolution including data enrichment and audience insights.
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Lots of contact apps out there, FullContact is still the best one to me
I've tried a bunch of contact managers - everything from Google Contacts over the social behemoths address books (LinkedIn, Facebook) to the phone-based contact apps. FullContact, while not perfect, is still the best of the lot to me. Integrated with Google Contacts, with a Chrome extension, able to add contact data from a number of other sources.
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FullContact Identity Resolution allows businesses to recognize an individual person, in real-time, by connecting various identifiers from their digital interactions.
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