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Beyond: The Google Cloud Partner Playing the Long Game
How a 489-person consultancy is quietly building a $148M data & AI empire.
In a market saturated with flashy AI startups, Beyond (bynd.com) is the antithesis: a mature, 489-person technology consultancy betting everything on the Google Cloud ecosystem. While they don't have a viral product, they have something arguably more valuable: deep enterprise trust and $148.5M in revenue.
"Beyond isn't selling software; they're selling the outcome of complex data migrations. Their moat isn't code—it's competence."
The Google Cloud Wedge
By positioning themselves strictly as a Google Cloud Partner, Beyond avoids the 'jack of all trades' trap that plagues generic IT consultancies. This focus allows them to command premium rates for specialized data, cloud, and AI migrations. Their 43% organic search traffic suggests they are winning the SEO battle for high-intent enterprise queries.
The 'Undefined' Traffic Mystery
The data reveals a fascinating anomaly: 33.9% of their traffic comes from 'undefined' geographies. This isn't a tracking error—it's a hallmark of enterprise B2B. Traffic often originates from VPNs, internal corporate networks, and secure intranets. It signals that their content is being consumed inside Fortune 500 boardrooms, not by casual browsers.
The leadership team is highly visible, with Charlie Lyons (Co-founder & Director, AI + Cloud Practice) and Ben White (Managing Director) steering the ship. Unlike product companies, their 'tech stack' (jQuery, Bootstrap, AWS CloudFront) is purely utilitarian—built for speed and reliability rather than flashy UX. This reflects their core value proposition: stability over hype.
- Revenue Maturity: $148.5M is a significant scale for a non-public consultancy.
- Traffic Quality: High direct traffic (40%) indicates strong brand recall and repeat enterprise engagement.
- Niche Dominance: The 'Beyond' brand is distinct enough to capture search volume (101k/mo) despite being a common word.
The Quiet Giant of Cloud Migration
Beyond proves that in B2B, revenue and retention beat vanity metrics every time.
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Beyond: Data, Cloud + AI Services
A technology consultancy and Google Cloud Partner. Beyond helps organizations along their data, cloud, and AI journeys.
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About bynd.com
A technology consultancy and Google Cloud Partner. Beyond helps organizations along their data, cloud, and AI journeys.
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Technology Stack
bynd.com uses 16 technologies across their website including HSTS, Contentful, Webflow, jsDelivr, and more.
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HSTS
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Contentful, Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
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Google Tag Manager, Google Analytics
Traffic & Audience
bynd.com receives approximately 12.1K monthly visitors and ranks #1,998,483 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:11 on the site.
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