byron.co
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Byron: The £135M Burger Bet
How a British burger chain built a digital-first brand in a physical-first world
Byron isn't just serving burgers—it's engineering a £135.9M dining empire that treats restaurants like software deployments. While competitors opened stores blindly, Byron built a digital infrastructure to match its 428-person machine.
"They're not a restaurant with a website—they're a digital platform that happens to serve exceptional burgers."
The Infrastructure Play
Byron's tech stack reads like a Series A startup's pitch deck: jQuery, Tailwind, Bootstrap, Ant Design, DaisyUI, PWA, Google Analytics, Tag Manager, Cloudflare. They've engineered a progressive web app for mobile ordering while competitors still struggle with clunky native apps. This is infrastructure that scales across 40+ locations without rebuilding the core experience.
The Data Paradox
Here's the contradiction: a £135M revenue business with zero public traffic data. Either they're privacy-obsessed (unlikely) or their direct traffic dominates so heavily that organic search becomes irrelevant. When customers bypass Google and type 'byron.co' directly, you've built brand equity that most DTC brands would kill for. This is the moat.
The Twitter and Facebook presence suggests they're playing the community game—building a tribe that orders direct, not a mass-market audience that needs constant acquisition. At 428 employees, they're past the scrappy startup phase and into operational excellence territory.
- PWA-first strategy: Native app performance without app store friction
- Direct traffic dominance: Brand loyalty over search dependency
- Enterprise-grade stack: Bootstrap + Tailwind + Cloudflare for scale
- Zero public reviews: Either quiet excellence or a missed Trustpilot opportunity
The Unsexy Unicorn
Byron proves that £135M in revenue beats 1M Twitter followers every time. They're building a durable business, not a viral brand.
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Meta Tags
Byron | Legendary British Burger Restaurant
Byron: Famously Proper
The home of proper food. Pick from juicy beef burgers, crispy fried chicken or our plant-based powerhouses - all served with fries or a side house salad.
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About byron.co
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Technology Stack
byron.co uses 14 technologies across their website including Font Awesome, PHP, Contentful, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Cloudflare
A/B Testing
VWO
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
byron.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about byron.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit byron.co directly at https://byron.co.