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The Invisible Giant of AV Cables
How Legrand's C2G dominates the infrastructure layer of modern tech
While tech giants battle for AI headlines, C2G quietly powers the physical connections that make those headlines possible. This isn't a startup chasing hype—it's a $25M revenue engine inside Legrand that treats cable infrastructure as a strategic moat.
"C2G isn't selling cables—it's selling confidence that your $50,000 conference room setup won't fail during a CEO's presentation."
The Enterprise Workhorse
With 103 employees generating $25M in revenue, C2G operates at ~$245K per employee—a remarkably efficient model for a hardware business. This isn't a venture-backed rocket ship; it's a precision instrument serving IT departments that need reliability over flash. The parent company (Legrand) provides the scale, while C2G maintains the agility to pivot between USB-C docking stations and HDBaseT extenders as office needs evolve.
The Infrastructure Paradox
Here's the counterintuitive truth: C2G's 'boring' products—HDMI cables, power adapters, networking gear—are actually moats. While competitors chase wireless utopias, C2G owns the messy reality of hybrid work. Their USB-C docking stations aren't sexy, but they're the backbone of 10,000+ enterprise desks. The company's 'TAA Bulk Category Cables' headline reveals their true customer: not consumers, but procurement managers buying in bulk.
The tech stack tells a story of pragmatism. jQuery, Bootstrap, and Slick—not React or Next.js—power their site. This isn't negligence; it's intentional stability. They're not building for viral growth; they're building for procurement teams who need to find product codes and download spec sheets without friction. Their Google Analytics setup suggests they're tracking what matters: which products IT managers search for most.
- They own the 'last mile' of enterprise AV infrastructure
- Legrand's acquisition strategy gives them global distribution without the overhead
- Their 'SuperBooster' branding speaks directly to IT frustration with complex setups
- They avoid consumer hype cycles by focusing on B2B reliability
The Smartest Unsexy Business in Tech
C2G proves that infrastructure wins when you solve real problems, not chase trends. For founders: sometimes the best strategy is to be the plumbing, not the champagne.
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Legrand AV | C2G | USB-C Docking Stations, HDMI, HDBaseT, Audio/Video, Power, Networking, USB, PC
USB-C Docking Stations, HDMI, HDBaseT, Audio/Video, Power, Networking, USB, PC
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USB-C Docking Stations, HDMI, HDBaseT, Audio/Video, Power, Networking, USB, PC
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c2g.com uses 17 technologies across their website including Cloudinary, Adobe Fonts, Google Fonts, cdnjs, jsDelivr, and more.
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