cadre.com
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Cadre: The Gatekeeper of Commercial Real Estate
A $133M bet on curated access to institutional-grade deals
Cadre isn't selling real estate; they're selling access. In a market historically gated by wealth and connections, this fintech platform promises to democratize commercial investments. But with only 11,000 monthly visitors, the gates remain firmly closed to the masses.
"54% of traffic comes directly to the site. This isn't SEO; it's a curated club where members know the address."
The Curated Few
Cadre targets accredited investors who want institutional-grade deals without the institutional headaches. With only 11,168 monthly visits, they aren't playing the volume game. They're playing the exclusivity game. The high direct traffic (54%) suggests a loyal, returning base—investors who check their portfolios, not new leads browsing for deals.
The Real Estate Fintech Hybrid
Cadre sits at the intersection of finance and proptech. They don't own the buildings; they own the pipeline. By leveraging data science (led by Kenley Jung) and a lean ops team, they've scaled to $71M in revenue with just 430 employees. That's $165K revenue per employee—high efficiency for a real estate tech company.
The tech stack reveals a modern, lightweight approach: Tailwind CSS, jQuery, and Google Analytics. No heavy enterprise legacy systems here. This is a lean, fast-moving fintech that prioritizes user experience and data tracking over flashy tech for tech's sake. The absence of heavy CRM or marketing automation tools suggests they rely on direct relationships and word-of-mouth.
- Curated commercial real estate investments (not residential)
- Accredited investor focus (minimums likely in the tens of thousands)
- Data-driven deal selection (Head of Data Science role exists)
- High-touch membership model (minutes to join, but likely high barriers)
- Strong leadership pedigree (Founder Ryan Williams is Co-Chair of Investment Committee)
Cadre is a gatekeeper, not a democratizer.
They've raised $133M to build a luxury brand in commercial real estate investing. The low traffic isn't a failure—it's a feature.
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Cadre | Real estate investing, reimagined
Cadre gives you direct access to highly curated commercial real estate investments. Learn about our investment options and become a member in minutes.
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About cadre.com
Cadre gives you direct access to highly curated commercial real estate investments. Learn about our investment options and become a member in minutes.
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Technology Stack
cadre.com uses 24 technologies across their website including HSTS, Webflow, AWS CloudFront, Cloudflare, and more.
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
Customer Support
Intercom
Traffic & Audience
cadre.com receives approximately 11.2K monthly visitors and ranks #2,044,407 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:12 on the site.
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