Caice isn't building a brand—they're building infrastructure. With 148 employees generating £319K revenue per head, they've cracked the code on industrial manufacturing efficiency. Their product catalog reads like a building services engineer's fantasy: acoustic louvres, fan coil units, attenuators. No flash, just cash.

Here's the counter-intuitive genius: 1,966 monthly visits but £47M in revenue. Their top keyword 'fcu' gets 7,910 searches monthly, yet they capture only 10 visits from 'caice fan coil unit'. This isn't a failure—it's proof they've already won the relationship game. Specifiers don't Google them; they call them directly. 24% direct traffic proves their moat is institutional, not digital.