cainiao.com
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Cainiao: The Invisible Engine of Global E-Commerce
Alibaba's logistics arm is quietly building the world's smartest supply chain network.
While consumers click 'buy now' on Taobao or AliExpress, an invisible logistics empire is orchestrating the movement of over 100 million packages daily. Cainiao isn't just a delivery company—it's the AI-powered central nervous system that made China the world's e-commerce laboratory.
"Cainiao proves that in e-commerce, logistics isn't a cost center—it's the ultimate competitive moat."
The Cross-Border Juggernaut
Cainiao dominates the global cross-border e-commerce logistics space, handling over 40% of China's international e-commerce shipments. Their network spans 200+ countries, with strategic hubs in Europe, Southeast Asia, and the Americas. The company's 'eWTP' initiative (Electronic World Trade Platform) is essentially building digital trade infrastructure that rivals national postal systems.
The 15% Organic Search Anomaly
Despite 8.4M monthly visits, only 15% comes from organic search—a remarkably low figure for a global leader. This reveals two truths: 1) Cainiao's traffic is dominated by direct access (72%), indicating a locked-in user base of merchants and partners, and 2) Their SEO strategy is intentionally minimal, relying instead on ecosystem integration and brand dominance within Alibaba's universe.
The Trustpilot score of 1.2/5 from 5,335 reviews is a fascinating contradiction. For a B2B-focused logistics giant serving enterprise clients, this likely reflects the fragmented experience of individual consumers using Cainiao's tracking services. It's a reminder that in the logistics chain, the last-mile experience—and its feedback loop—is often out of the provider's direct control.
- Built for scale: Handles Singles' Day (11.11) volumes exceeding 1 billion parcels in 24 hours
- Tech-first approach: 60% of staff are engineers, building AI routing algorithms that optimize 10M+ daily routes
- Ecosystem lock-in: Direct traffic (72%) proves deep integration with Alibaba's merchant tools and platforms
The Silent Monopoly
Cainiao doesn't win by being the biggest—it wins by being the most essential. Every click in China's e-commerce ecosystem flows through its network, making it the most valuable invisible company in global retail.
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菜鸟集团-电商物流行业的全球领导者
菜鸟是电商物流行业的全球领导者，全球最大的跨境电子商务物流提供商，也是中国顶尖的电商综合供应链提供商。凭借出色的“电商和科技”基因，构建了一张全球智慧物流网络，通过不断创新解决方案，满足高速增长的复杂电商物流需求。
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Reviews (20)
No problems
No problems, exactly what I needed, on time, no damage or issues!!
We're glad you received your package and hope you're happy with your purchase. Thank you for shopping with Cainiao and for sharing your experience!
I wish there were a zero star
I wish there were a zero star. I don't even want to give one star. They are one of the stupid dispatchers in their company. I hope AliExpress changes to different logistics.
This is just a terrible delivery…
This is just a terrible delivery company! My address in the account is correct. Cainiao in Israel systematically delivers my orders not to the nearest pickup point, and sometimes not even to my city, but to neighboring cities! They are about 7 to 9 km away from me. In correspondence, I asked them to deliver my orders to my city and to my pickup point — it took them 2 months! And even then, something went missing along the way, and AliExpress had to refund me. I don’t know how to get rid of this delivery company!!! I have already changed the address in my account to my local pickup point, and yet the same thing keeps happening — they deliver it 7 km away from me…
Dear customer, We are sorry for the unpleasant experiences with logistics, To help you solve the problem, we kindly ask you to provide us with your email address, tracking number and related information. Best regards, Cainiao Logistics Customer Service Team
once delivered no success with correct…
once delivered no success with correct address and posted code but they missed it and never come back for next 5 days kept on saying wrong address. Worst service never come across.
Dear customer, We are sorry for the unpleasant experiences with logistics, To help you solve the problem, we kindly ask you to provide us with your email address, tracking number and related information. Best regards, Cainiao Logistics Customer Service Team
Worst delivery in Singapore partner
Worst delivery in Singapore partner, parcel holding back and customer service just for show only , no communication after few questions sent, no reply until few days later,
Dear customer, We are sorry for the unpleasant experiences with logistics, To help you solve the problem, we kindly ask you to provide us with your email address, tracking number and related information. Best regards, Cainiao Logistics Customer Service Team
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About cainiao.com
菜鸟是电商物流行业的全球领导者，全球最大的跨境电子商务物流提供商，也是中国顶尖的电商综合供应链提供商。凭借出色的“电商和科技”基因，构建了一张全球智慧物流网络，通过不断创新解决方案，满足高速增长的复杂电商物流需求。
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cainiao.com uses 6 technologies across their website including HSTS, DaisyUI, Ant Design, Bootstrap, Tailwind CSS, and more.
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cainiao.com receives approximately 8.4M monthly visitors and ranks #8,054 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:48 on the site.
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