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The Unsexy Government Giant That Actually Works
CalRecycle's 161K monthly visitors prove boring infrastructure wins
While Silicon Valley chases AI unicorns, California's waste management agency quietly serves 161,290 monthly visitors with a $75M budget and 745 employees. CalRecycle isn't sexy, but it's the infrastructure your startup dreams are built on.
"The most important government website you've never heard of."
The Government Stack
CalRecycle runs on a surprisingly modern tech stack—Tailwind CSS, Bootstrap, Ant Design, and Chart.js. This isn't your typical legacy .gov site. They're using jQuery and core-js, which tells you they're maintaining a massive legacy codebase while incrementally modernizing. The presence of DaisyUI and Priority Hints shows they're actively optimizing performance for 161K monthly users.
Traffic Without SEO Tricks
With 50% organic search traffic and 38% direct traffic, CalRecycle doesn't need growth hackers. Their audience—business owners, waste management companies, and compliance officers—searches for them directly. The 92.6% traffic share from 'undefined' countries (likely California residents) proves their hyper-local focus. No viral loops, no dark patterns, just utility.
Yogeeta Sharma (Chief Fiscal Officer), Reina Laroa (Planning Section Chief), and Mindy McIntyre (Chief Deputy Director) lead an organization that's fundamentally about compliance and infrastructure. Unlike startups that chase user growth, CalRecycle serves a captive audience: California businesses that must comply with waste regulations. Their 'users' have no choice but to engage.
- 745 employees managing California's $75M waste recovery mandate
- Modern tech stack (Tailwind, Bootstrap, Ant Design) despite government constraints
- 50% organic traffic from businesses seeking compliance information
- Multi-platform presence: Twitter, YouTube, Facebook, LinkedIn, Instagram
- Direct traffic (38%) indicates high brand recognition in their niche
The Ultimate B2G Playbook
CalRecycle proves that when you own the regulatory mandate, you own the user. No growth hacking required.
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Open Graph Image

https://calrecycle.ca.gov/wp-content/uploads/sites/39/2024/10/Untitled-61.png
Meta Tags
CalRecycle Home Page
Home page of CalRecycle (Department of Resources Recycling and Recovery)
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About calrecycle.ca.gov
Home page of CalRecycle (Department of Resources Recycling and Recovery)
Company Overview
calrecycle.ca.gov Social Media
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Phone Numbers
Technology Stack
calrecycle.ca.gov uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
E-commerce & Payments
WooCommerce
Traffic & Audience
calrecycle.ca.gov receives approximately 161.3K monthly visitors. The website has a bounce rate of 64% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:13 on the site.
The majority of calrecycle.ca.gov's traffic comes from undefined, undefined, .
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This page provides publicly available information about calrecycle.ca.gov. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit calrecycle.ca.gov directly at https://calrecycle.ca.gov.