In a world obsessed with AI chatbots and flashy apps, Calvi Insight operates in the shadows of enterprise infrastructure—where a single billing error can trigger thousands of angry customer calls. This is their playbook for turning chaos into silent efficiency.

"The most expensive customer service call isn't answered by a human—it's triggered by a broken bill."

The keyword strategy reveals their positioning: they rank for 'business consulting' (340,910 volume) but also niche terms like 'mcp llm' (1,590 volume). This dual-track approach—broad authority signals combined with technical depth—suggests they're building a moat around integrated billing intelligence. They're not just consultants; they're architects of financial clarity.

• Revenue per employee: ~$145K—indicating high-value, consultative sales cycles
• Traffic quality over quantity: 42% direct traffic signals strong brand recall in enterprise
• Tech stack modernization: Using Vite and Tailwind shows they're building for speed, not just legacy compatibility