quicken.com
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The Unsexy Giant of Personal Finance
How a 30-year-old software company quietly dominates where startups fail
While fintech startups chase viral growth and valuations, Quicken operates in a different universe: 4 million monthly visitors, 74% direct traffic, and a 30-year track record. This isn't a disruptor—it's an institution that outlasted them all.
"Their moat isn't tech—it's trust. When you're managing someone's entire financial life, being boring is a feature, not a bug."
The Power of Direct Traffic
74% of traffic comes directly to quicken.com—this is unheard of in modern SaaS. It means users aren't discovering them; they're returning intentionally. This isn't viral growth; it's habitual utility. While competitors burn cash on acquisition, Quicken's customers type their URL by muscle memory.
The Search Paradox
Organic search drives only 16% of traffic, yet they rank for 75,040 monthly searches of 'quicken' alone. The real insight? They own their brand but haven't cracked broader financial planning keywords. 'Rocket Money' gets 234,650 searches—2x Quicken's brand volume. This reveals a massive opportunity: they're winning on retention but losing on acquisition.
The tech stack tells a story of pragmatism over hype. No bleeding-edge frameworks—just Bootstrap, Tailwind, and proven analytics (Google, Mixpanel). With 246 employees generating $39.2M in revenue, that's $159K per employee—remarkable efficiency for a consumer-facing product. They're not chasing AI buzzwords; they're shipping reliable software.
- Legacy brand power: 'Quicken' still dominates searches, but younger users flock to 'Simplifi' (26,790 monthly searches)
- Trustpilot's 68K+ reviews show massive user base, yet 3.8/5 rating reveals the friction of personal finance software
- The 'Rocket Money' threat: 234K monthly searches shows modern competitors are eating their search territory
The Anti-Startup Success Story
Quicken proves that in finance, trust compounds faster than growth hacking. While startups chase valuations, they've built a $39M/year business by being the boring tool people actually rely on.
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Quicken: One place to manage your money and your life | Quicken
From budgets and investments to business bookkeeping and life’s essential information, Quicken helps you make smarter decisions for your finances and life.
Quicken can help you stay on top of your budget, make smart decisions with your money, save towards your goals, and plan your retirement. Manage your money, your way.
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Reviews (20)
It does what I need
It does what I need. I don’t use a lot of the features but it does what I want effectively.
The ease to get around
The ease to get around, to get my finance information. I just wish Quicken Business what that easy to work with.
Wonderful Finance Program
I am a very long time user of Quicken. I First used Andrew Tobias's program, Managing Your Money. I used Quicken with a PC and always wanted a comparable Quicken for Apple.. In fact until Quicken for Apple was improved, I maintained two computer systems. PC for Quicken, Apple for everything else. The present Apple Quicken is wonderful and now I only maintain one computer system. The improvements to Quicken the past few years are awesome.
Ease of entry
I appreciate the ease of entry and the resources for tax planning and preparation
I am used to it
I am used to it, I have using it for several years. I liked it better when I did not have to pay a yearly fee.
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About quicken.com
From budgets and investments to business bookkeeping and life’s essential information, Quicken helps you make smarter decisions for your finances and life.
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Technology Stack
quicken.com uses 19 technologies across their website including Google Fonts, HSTS, Drupal, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Drupal
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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AB Tasty, Optimizely
Traffic & Audience
quicken.com receives approximately 4.1M monthly visitors and ranks #10,910 globally. The website has a bounce rate of 41% with visitors viewing an average of 6.2 pages per visit. Users spend an average of 6:18 on the site.
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This page provides publicly available information about quicken.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit quicken.com directly at https://quicken.com.