CAMP isn't selling toys—it's selling memories. In a world where Amazon wins on convenience and Target wins on price, this 693-person company is building a moat around the one thing algorithms can't replicate: shared family moments. With $21.4M in revenue and 157K monthly visitors, they're proving that physical retail isn't dead—it just needed a remix.

"CAMP didn't disrupt retail—they reimagined what happens when play, media, and merchandise collide in a single physical space."

Their tech stack tells the same story. They're using Tailwind CSS and Bootstrap for rapid iteration, Swiper for mobile-first experiences, and Klaviyo for lifecycle marketing. This isn't a legacy retailer duct-taping systems together—it's a modern tech company that happens to have physical locations. The Priority Hints and Lazy Loading show they obsess over load speed, which matters when parents are booking on their phones mid-meltdown.

• The 50% direct traffic is a flex—it means they own the relationship, not Google
• Physical locations create a content studio: every visit becomes social media fodder
• They're using media (Gabby's Dollhouse, South Park) as customer acquisition, not just revenue
• Klaviyo in the stack suggests they're building LTV through email, not one-off transactions