In the noisy world of proptech, Campaigntrack operates like a ghost: a $18.8M revenue business with 134 employees that owns 72% of its traffic through direct visits. No flashy PR. No viral marketing. Just a product so embedded in Australian real estate workflows that agents don't even search for alternatives.

"When 72% of your traffic is direct, you've achieved product-market fit that marketing can't buy."

The tech stack tells a story of pragmatic engineering: AWS CloudFront for distribution, Google Analytics for tracking, and a no-nonsense login system. No fancy frameworks, no bleeding-edge tech—just reliable, boring infrastructure that works. This is a company that has outgrown its startup roots and settled into its role as an enterprise utility.

• Direct traffic dominance (72%) signals product stickiness that competitors can't replicate with marketing spend
• Hyper-local concentration suggests deep market penetration before any geographic expansion
• The 'decal' keyword (16.8K monthly searches) reveals their roots in physical marketing materials—a legacy business evolving into digital