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CancerCare: The 269-Person Powerhouse
A $41M non-profit disrupting cancer support with data and empathy
In a world obsessed with cancer cures, CancerCare dominates the overlooked battlefield of patient support. With 269 employees and $41.4M in revenue, they aren't just offering sympathy—they're building a scalable infrastructure for emotional and financial survival.
"CancerCare proves that 'non-profit' doesn't mean 'non-scalable.' They've turned empathy into a data-driven service model."
The Hidden Traffic Strategy
CancerCare owns high-volume medical keywords like 'neutropenia' (42K searches) and 'neutrophils' (50K searches). They aren't just ranking for 'cancer care'—they're capturing patients searching for specific treatment side effects, funneling them into support systems before competitors even know they exist.
The Revenue vs. Reach Paradox
With 103K monthly visits and a #316K global rank, CancerCare operates in a niche that massive traffic aggregators ignore. Their 40% direct traffic indicates a fiercely loyal user base—patients returning for co-payment assistance and support groups, not just browsing. This is retention built on life-or-death dependency.
Their tech stack reveals a modern approach: Tailwind CSS and Bootstrap for rapid UI iteration, Zendesk for scalable support, and Cloudflare/Amazon S3 for robust infrastructure. They aren't running on legacy non-profit software; they're using enterprise-grade tools to serve vulnerable populations.
- Dominates long-tail medical keywords (Neutropenia/Neutrophils)
- High direct traffic (40%) signals extreme brand trust
- Balances $41M revenue with mission-driven patient assistance
- Uses modern tech (Tailwind, Zendesk) for scalable empathy
The Scalable Empathy Model
CancerCare isn't just a charity; it's a health-tech platform disguised as a non-profit. For investors and founders, it's a masterclass in owning a niche, building trust, and scaling critical support without sacrificing mission.
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Open Graph Image

https://media.cancercare.org/image_sliders_test/Year%20End%20Review3.jpg
Meta Tags
Cancer | Support Groups, Counseling, Education & Financial Assistance
CancerCare provides telephone, online and face-to-face counseling, support groups, education, publications and financial and co-payment assistance.
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About cancercare.org
CancerCare provides telephone, online and face-to-face counseling, support groups, education, publications and financial and co-payment assistance.
Company Overview
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Technology Stack
cancercare.org uses 17 technologies across their website including YouTube Embed, Google Fonts, Ruby on Rails, and more.
Video
YouTube Embed
Fonts
Google Fonts
Backend Frameworks
Ruby on Rails
CDN
cdnjs
Cloud & Hosting
Amazon S3, Cloudflare
Privacy & Consent
Osano
Traffic & Audience
cancercare.org receives approximately 103.1K monthly visitors and ranks #316,188 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:17 on the site.
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This page provides publicly available information about cancercare.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cancercare.org directly at https://cancercare.org.