capittana.com
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Capittana: The $5.7M Peruvian Swimwear Empire
How a handmade brand scales globally using Shopify and TikTok
Capittana isn't just selling bikinis; they're exporting Peruvian craftsmanship to the world. With $5.7M in revenue and a lean team of 31, this bootstrapped brand proves you don't need venture capital to dominate a niche.
"Capittana proves that in e-commerce, depth beats breadth. They don't try to be everything to everyone—just the best bikini brand for a specific woman."
The SEO Goldmine They Own
Capittana ranks #1 for 'capittana' (1,300 monthly searches) and 'capittana swim' (130 searches). They've effectively branded a generic term. But the real play? Ranking for 'brazilian bikini brands' (130 searches). They're intercepting high-intent shoppers who are ready to buy, not just browse. With 50% organic traffic, they've built a moat that paid ads can't touch.
The TikTok-First Playbook
Their social presence is telling: TikTok, Facebook, Instagram. No Pinterest, no YouTube. This is a brand built for the scroll. While their website traffic is modest (6,172 monthly visits), their social strategy is likely driving the real volume. The 56.4% 'undefined' country traffic suggests heavy social referral traffic that analytics tools struggle to categorize—often the sign of a viral TikTok strategy.
The tech stack reveals their priorities. Shopify handles the store, but they've layered on Tailwind CSS and Swiper for custom design. Zendesk sits in the background for support. This isn't a generic Shopify theme; it's a custom-built experience that respects their brand. The inclusion of PWA (Progressive Web App) hints at a mobile-first audience—exactly who buys swimwear.
- Handmade in Peru: The 'authenticity' angle that justifies premium pricing
- Women-led leadership: Flavia (Design), Rossana (Design), Silvana (Production) - not just a founder story
- Direct traffic (30%) is higher than typical for a brand their size - indicates strong brand recall
- The 'undefined' country traffic (56.4%) is likely Latin America - their home market
The Undisputed Champion of Peruvian Swimwear
Capittana doesn't need to be the next Revolve. They're building something more valuable: a defensible, high-margin brand with a cult following and zero dependency on paid ads.
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Open Graph Image
http://capittana.com/cdn/shop/files/Captura_de_pantalla_2024-08-29_a_la_s_6.30.00_p._m..png?v=1724949024
Meta Tags
Capittana | Bikinis, Swimwear, Activewear and more – CAPITTANA
Handmade brand in Perú to empower women around the world. The perfect swimwear exists and you cand find here. Take a look at our website and find your dream bikini.
Capittana | Bikinis, Swimwear, Activewear and more
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About capittana.com
Handmade brand in Perú to empower women around the world. The perfect swimwear exists and you cand find here. Take a look at our website and find your dream bikini.
Company Overview
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Technology Stack
capittana.com uses 20 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
TikTok Pixel
Traffic & Audience
capittana.com receives approximately 6.2K monthly visitors and ranks #2,936,660 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:51 on the site.
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