cappex.com
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Cappex: The Zombie EdTech That Won't Die
Analyzing a $4.1M revenue ghost with 70% direct traffic
Cappex is a ghost in the college search machine—a legacy EdTech platform that claims to help students find schools but appears to be running on fumes. With just 7,781 monthly visits and a confusing pivot to 'Appily,' this is a case study in what happens when a startup fails to evolve.
"When direct traffic exceeds organic search by 3:1, you're not a growth company—you're a bookmark."
The Traffic Collapse
Cappex ranks #1,751,210 globally—terrible for a consumer EdTech. Their organic search is a dismal 21%, driven by long-tail queries like 'marquette university tuition' (280 monthly volume). This isn't strategic SEO; it's accidental relevance. The site is bleeding visibility while competitors like Niche and College Confidential dominate.
The Identity Crisis
The company pushes 'Appily'—a free account system—but the brand is still Cappex.com. This dual identity screams product confusion. With 35 employees and $4.1M revenue, they're generating just $117k per head. For context, that's barely enough to cover a junior engineer in San Francisco. The tech stack (jQuery, Bootstrap, Tailwind) feels like a Frankenstein of frameworks, suggesting years of band-aid fixes rather than cohesive product vision.
The leadership team—Brittney Cleveland, Lauren Schneider, Jonathan April—appears to be managing decline rather than building growth. With only one Trustpilot review and a 3.7 rating, brand trust is non-existent. The 'N/A' funding status suggests they're either bootstrapped or dead in the water, likely running on revenue from legacy partnerships rather than fresh capital.
- Direct traffic dependency indicates no SEO moat or content strategy
- 35 employees for 7k visits suggests extreme inefficiency
- Rebranding to Appily without domain authority transfer is suicidal
- Revenue per employee ($117k) is unsustainable for a tech company
Cappex is a revenue zombie
It exists, it makes money, but it's not alive. For founders and investors, this is a cautionary tale of what happens when you stop innovating in a market that never stops evolving.
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Find, Research, & Compare Colleges | Appily.com
See school profiles and essential data to make planning, deciding, and applying to college easier. It's always free to create an Appily account and find the right match today!
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Reviews (1)
Great company,they are very…
Great company,they are very professional,knowledgeable and they don’t fee you to death. You get to keep a lot of your profits. And it’s not hard to cash out your profits. Highly recommended.
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About cappex.com
See school profiles and essential data to make planning, deciding, and applying to college easier. It's always free to create an Appily account and find the right match today!
Company Overview
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Technology Stack
cappex.com uses 30 technologies across their website including Font Awesome, Adobe Fonts, Algolia, HSTS, and more.
Fonts
Font Awesome, Adobe Fonts
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Algolia
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HSTS
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Sentry
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Laravel
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PHP
Traffic & Audience
cappex.com receives approximately 7.8K monthly visitors and ranks #1,751,210 globally. The website has a bounce rate of 7% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 3:04 on the site.
The majority of cappex.com's traffic comes from undefined, .
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This page provides publicly available information about cappex.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cappex.com directly at https://cappex.com.