In a market saturated with flashy proptech startups, CAPREIT operates like a ghost in the machine. With $44.2M in revenue and 268 employees, they've built a property management empire that thrives on operational excellence rather than digital hype. But the real story isn't what's on their website—it's what's missing.

"They're not competing for eyeballs—they're competing for buildings. Their 50% direct traffic proves clients come to them, not the other way around."

The tech stack tells a story of pragmatic efficiency. jQuery, Bootstrap, and Tailwind CSS—no fancy frameworks, just battle-tested tools that work. They're not wasting engineering cycles on cutting-edge tech; they're solving property management problems. The absence of advanced analytics or conversion tracking suggests they don't need digital optimization because their business model runs on relationships, not clicks.

• Revenue per employee: ~$165K—efficient but not revolutionary
• Traffic concentration: 75.7% from undefined markets suggests strong regional dominance
• Keyword strategy: Branded terms dominate, indicating established market presence
• Social presence: Active on Facebook, LinkedIn, Instagram—traditional channels for traditional customers