In a market dominated by fragmented local players, Capricho has built a 597-person machine targeting the lucrative cross-border property buyer in Portugal. This isn't just another real estate agency—it's a full-service financial and housing gateway for expats and investors navigating one of Europe's hottest markets.

"Capricho isn't selling properties—they're selling access to Portugal's real estate market through a single, bilingual interface."

The traffic numbers tell a revealing story. With only 1,300 monthly visits, Capricho isn't winning on volume. But with 58% direct traffic and 25% organic, they're clearly a destination brand—people come to them specifically, not via generic searches. This suggests strong word-of-mouth and repeat business, likely from the expat community they've cultivated.

• Integrated mortgage brokerage (licensed by Banco de Portugal) creates a one-stop-shop moat
• Tech stack includes PWA and Vite—modern enough to support mobile-first foreign buyers
• Social presence spans TikTok to LinkedIn, signaling multi-generational audience targeting
• Revenue-to-employee ratio ($140K/employee) suggests high-value transactions, not volume sales