caprock.com
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Caprock: The Billionaire's Secret Weapon
A 76-person firm quietly managing billions for the ultra-wealthy—and building the tech to match.
In a world of faceless mega-banks and fragmented wealth tech, Caprock operates in the shadows of the ultra-high-net-worth. They aren't just managing money; they're engineering a unified financial life for families with assets exceeding $100M. This isn't your grandfather's family office.
"Caprock proves that in the ultra-high-net-worth space, boutique agility beats institutional scale every time."
The Traffic Paradox
Caprock's web traffic tells a story of exclusivity. With only 24,500 monthly visits and a global rank hovering around #1.2M, they are invisible to the general public. Yet, 47% of their traffic is direct—people typing 'caprock.com' into their browser. This isn't a brand built on SEO; it's built on referral and reputation. The 30% organic search traffic is likely dominated by high-intent, low-volume keywords like 'family office' (22,990 volume) and 'caprock llc,' signaling a curated audience that knows exactly what they're looking for.
Tech Stack: The Hidden Engine
Don't let the private wealth facade fool you—Caprock is a tech company in disguise. Their stack reveals a modern, scalable infrastructure. They leverage Tailwind CSS and Ant Design for a clean UI, Vite for rapid builds, and Addepar for client login integration (a heavyweight in portfolio management). The presence of PWA (Progressive Web App) hints at a mobile-first, app-like experience for their clients. They aren't just using spreadsheets; they're building a proprietary platform.
The firm's leadership, led by Co-CEO Bill Gilbert and COO Jefferson Jewell, is structured for scale. With 76 employees generating $17.3M in revenue, that's roughly $227k in revenue per employee. For a service-heavy family office, this indicates a high-value, low-churn model. They aren't chasing mass-market assets; they are hunting for the 'exceptional few' mentioned in their H1 tag.
- Niche Dominance: They target the ultra-high-net-worth ($100M+), avoiding the crowded mass-affluent market.
- Tech-Forward: Integration with Addepar and a modern front-end stack suggests a product-led approach to wealth management.
- Referral-Based Growth: High direct traffic implies a word-of-mouth engine fueled by existing billionaire clients.
The Billion-Dollar Blueprint
Caprock is building the operating system for generational wealth, one family at a time.
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5 keywordsHow is Caprock's SEO?
Open Graph Image
https://caprock.com/wp-content/uploads/2023/05/navigate-wealth.jpg
Meta Tags
Caprock - Private Investment, Multi-Family Office. Aligned Wealth.
Caprock is a privately owned, multi-family office providing ultra-high-net-worth clients financial planning & investing services fully aligned with their vision.
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About caprock.com
Caprock is a privately owned, multi-family office providing ultra-high-net-worth clients financial planning & investing services fully aligned with their vision.
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Technology Stack
caprock.com uses 23 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Traffic & Audience
caprock.com receives approximately 24.5K monthly visitors and ranks #1,224,394 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:38 on the site.
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This page provides publicly available information about caprock.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit caprock.com directly at https://caprock.com.