capsulecares.com
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Capsule: The $175M Text-First Pharmacy Bet
Why a 878-person team thinks insurance and texting can disrupt healthcare delivery
In a market dominated by CVS and Walgreens, Capsule is betting that a pharmacist who texts you back is worth more than a thousand billboards. With $175.8M in revenue and a team of 878, they're building the pharmacy experience they wish existed.
"The most telling metric isn't their traffic—it's their employee count. 878 people building a pharmacy that texts."
The Human Tech Stack
Capsule's tech stack (Next.js, Vercel, Sentry) powers a fundamentally human experience. While they use Segment for data and Optimizely for optimization, the core promise is simple: pharmacists who text. This isn't a chatbot—it's a real pharmacist with your insurance and prescription history, available via text. Their $65K funding seems low for 878 employees, suggesting they've raised significantly more than what's publicly disclosed or are exceptionally capital efficient.
The Traffic Paradox
Here's what's fascinating: capsulecares.com only sees 196 monthly visits. This suggests either a massive disconnect between their web presence and actual business (unlikely) or that their primary acquisition happens through mobile apps, partnerships, and word-of-mouth. The 42% direct traffic indicates strong brand recall—people know to go directly to Capsule. The 32% organic search shows they're not relying on SEO for growth.
The leadership team tells the story. Founder & CEO Eric Kinariwala built this from the ground up. Chief Pharmacist Sonia Jain ensures the clinical rigor. Chief Product Officer Mansi Patel bridges the tech and healthcare gap. This isn't a tech company dabbling in healthcare—it's a healthcare company that happens to be excellent at tech.
- Same-day delivery isn't a feature—it's table stakes for their model
- Insurance acceptance removes a massive friction point
- Texting with pharmacists creates a sticky, high-trust experience
- The 170 monthly searches for 'capsulecares' shows a small but engaged audience
The Real Disruption Isn't Tech—It's Trust
Capsule isn't building a better app; they're rebuilding the pharmacy relationship around human connection and convenience
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Capsule | The smarter, simpler, kinder pharmacy
Prescriptions delivered the same day. Your insurance accepted. Pharmacists who text. For free.
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About capsulecares.com
Prescriptions delivered the same day. Your insurance accepted. Pharmacists who text. For free.
Company Overview
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Technology Stack
capsulecares.com uses 10 technologies across their website including HSTS, Sentry, Amazon S3, Vercel, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Amazon S3, Vercel
A/B Testing
Optimizely
Analytics & Marketing
Segment, Google Tag Manager
Web Standards
Twitter Cards, Open Graph
Traffic & Audience
capsulecares.com receives approximately 196 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of capsulecares.com's traffic comes from .
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This page provides publicly available information about capsulecares.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit capsulecares.com directly at https://capsulecares.com.