powder.gg
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Powder.gg: The AI Clipper That's Gaming the Algorithm
How a 50-person team turned $8.1M in revenue by automating the grind for content creators
While most gaming tools focus on gameplay enhancement, Powder.gg is surgically targeting the post-game workflow—automating the tedious process of turning hours of streams into viral-ready clips. In a market saturated with recording software, they're betting that the real value isn't in capturing moments, but in intelligently identifying and packaging them.
"They're not just building software; they're building a content factory that runs while you sleep."
The Creator Economy's Silent Workhorse
Powder's 85,994 monthly visitors aren't just gamers—they're aspiring influencers drowning in raw footage. The platform's genius lies in its vertical integration: AWS CloudFront for delivery, Next.js for performance, and proprietary AI that understands gaming context. With 47% organic search traffic, they're capturing creators at the exact moment they realize manual clipping is unsustainable.
The $8.1M Revenue Puzzle
Here's what's fascinating: Powder's revenue suggests a SaaS model, but their traffic numbers indicate a freemium-to-premium funnel. With direct traffic at 37%—higher than organic—they've built brand loyalty. The 4.3/5 Trustpilot score from 105 reviews reveals a product that delivers on its promise: automated clipping that doesn't feel robotic. Their 50-person team is lean for this revenue, suggesting strong unit economics.
The tech stack tells a story of modern web-first architecture. Swiper for UI, Google Analytics/TikTok Pixel for attribution, and AWS for scale. But the real moat is their AI—led by Maryan Morel, who likely trains models on gaming-specific patterns. They're not just clipping; they're learning what makes a clip viral on TikTok vs. YouTube vs. Twitter.
- AI doesn't just clip—it curates based on platform-specific algorithms
- 47% organic traffic suggests strong SEO for gaming creator tools
- Direct traffic at 37% indicates high user retention and brand recall
- Trustpilot score of 4.3/5 from 105 reviews—real user validation
Powder.gg is the AI layer gaming didn't know it needed
While others build recording software, Powder is building the intelligence layer that turns passive streams into active content pipelines. At $8.1M revenue with 50 employees, they're proving that in gaming, the post-game is where the real money lives.
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AI-Powered Clipping Software for Gaming | Powder
Powder AI turns your streams into a wealth of social media-ready game clips optimized to share on platforms like TikTok, Twitter, Instagram & YouTube.
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Reviews (20)
Best i've ever used
This is the real deal. Hope they keep the project
Low ram and cpu usage!
Low ram and cpu usage!
Great tool for content creators
Great tool for content creators, probably the best..i am sad to see them shutting down as this software has that potential I cannot write so much...a perfect streaming to various content you want,,,just use ur brain and u know what am saying...
The best software in its category
The best software in its category
Hellow Dears My Friend.My Name Is The…
Hellow Dears My Friend.My Name Is The President ASUS Republic Of Gamers Tanzania 2024 #Elishama Mulokozi The Best Crown Media Tanzania.
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About powder.gg
Powder AI turns your streams into a wealth of social media-ready game clips optimized to share on platforms like TikTok, Twitter, Instagram & YouTube.
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Technology Stack
powder.gg uses 14 technologies across their website including YouTube Embed, Sentry, Amazon Web Services, AWS CloudFront, and more.
Video
YouTube Embed
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
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CookieYes
Advertising
DoubleClick Floodlight, Twitter Pixel, TikTok Pixel, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
powder.gg receives approximately 86.0K monthly visitors and ranks #427,039 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:30 on the site.
The majority of powder.gg's traffic comes from undefined, undefined, .
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