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CommunityPass: The Hidden Giant of Recreation
How a 17-person team built a $1.5M revenue engine serving 282K monthly visits
While everyone chases SaaS unicorns, CommunityPass quietly dominates the unsexy world of recreation management. With just 17 employees, they're processing over 282,000 monthly visits across America's parks and schools—proving that niche vertical SaaS is still the most profitable game in town.
"They don't need VC funding because they own their market—every municipality needs recreation software, and CommunityPass built the most comprehensive solution."
The Municipal Fortress Strategy
CommunityPass isn't chasing flashy growth metrics. Their 63% direct traffic proves they've built an institutional moat. When you see searches for 'wwp community pass' (480 monthly) or 'community pass midland park' (290 monthly), you're seeing captive users locked into long-term municipal contracts. This isn't viral growth—it's sticky retention.
The 17-Person Revenue Engine
At $1.5M revenue with 17 employees, CommunityPass generates ~$88K per employee. That's not hypergrowth, but it's sustainable profitability. Compare this to VC-backed competitors burning cash for market share. CommunityPass's model is simple: own the mid-market municipal space, deliver reliable software, and let word-of-mouth do the rest.
Their tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS. No fancy React frameworks or bleeding-edge tech—just reliable, maintainable code that works. They're not building for Silicon Valley engineers; they're building for park district directors who need software that works every time.
- 165,380 backlinks suggest strong domain authority built over years
- 10% organic traffic is low, but their 63% direct traffic shows institutional lock-in
- Top keywords are hyper-local ('ridgewood baseball', 'midland park')—indicating deep community penetration
- No VC funding = no pressure for unsustainable growth
The Unsexy SaaS Playbook Works
CommunityPass proves that dominating a boring vertical with reliable software and institutional relationships beats chasing VC funding every time.
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CommunityPass: Your Recreation & School Management Software
Learn about CommunityPass one of America’s most comprehensive providers of recreation management and school program management software
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About capturepoint.com
Learn about CommunityPass one of America’s most comprehensive providers of recreation management and school program management software
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capturepoint.com uses 23 technologies across their website including Vidyard, Font Awesome, Google Fonts, reCAPTCHA, and more.
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capturepoint.com receives approximately 282.8K monthly visitors and ranks #111,002 globally. The website has a bounce rate of 32% with visitors viewing an average of 7.2 pages per visit. Users spend an average of 3:54 on the site.
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