cardiologs.com
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Cardiologs: The AI Heartbeat Inside Philips
How a 97-person AI startup became the diagnostic engine for a medical giant
Cardiologs isn't just a website—it's a stealth acquisition that redefines how 12-lead ECGs get analyzed. While the domain shows a simple Philips landing page, the raw data reveals a 97-person, $13.6M revenue AI specialist that has quietly integrated into Philips' healthcare stack.
"They don't sell software—they sell diagnostic certainty at scale."
The Acquisition Playbook
Cardiologs represents the classic 'build vs. buy' victory. Philips didn't acquire them for their traffic (a mere 3,946 monthly visits) but for their talent and IP. The 97 employees are now the core of Philips' cloud-based ECG analysis, turning a consumer electronics giant into a medical AI powerhouse.
Technical DNA
The stack tells the story: Next.js for speed, Contentful for medical content, and TrustArc for HIPAA compliance. But the real magic is the people—Laurent Fiorina (A.I. Medical Director) and a bench of data scientists who've trained models on atrial flutter prediction and arrhythmia detection. This isn't marketing fluff; it's clinical-grade code.
- Traffic is irrelevant: 3,946 visits/month is a rounding error for Philips, but perfect for a B2B medical tool
- Brand dilution: The domain redirects to 'myphilips' login, burying the Cardiologs identity
- Search anomalies: 'cadiolofgs' (60 monthly searches) shows brand confusion, but 'app.cardiologs' (230 searches) proves sticky users
For founders, Cardiologs is a masterclass in strategic exit. They didn't chase VC unicorn status; they built defensible AI that solved a real clinical problem, then sold to the incumbent who needed their tech yesterday. The $23.1M funding was fuel, not the destination.
The Real Lesson: Quiet Integration Over Loud Branding
Sometimes the most valuable companies are the ones you've never heard of—until they're inside the products you use every day.
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https://images.philips.com/is/image/philipsconsumer/06f68654faf7445c9812b12a0092685e
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ECG analysis - Philips
Discover how we're reinventing cardiology diagnostics with medical-grade AI and cloud technology. Learn more.
ECG analysis
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About cardiologs.com
Discover how we're reinventing cardiology diagnostics with medical-grade AI and cloud technology. Learn more.
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cardiologs.com uses 9 technologies across their website including reCAPTCHA, Contentful, TrustArc, and more.
Security
reCAPTCHA
CMS
Contentful
Privacy & Consent
TrustArc
Analytics & Marketing
SpeedCurve
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Lazy Loading, Priority Hints
Web Standards
Twitter Cards
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cardiologs.com receives approximately 3.9K monthly visitors and ranks #3,154,723 globally. The website has a bounce rate of 26% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:39 on the site.
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